Samsung vs Toshiba:Which is more popular?
In September 2026, Samsung had more branded searches than Toshiba among microwave brands worldwide. Samsung had about 151,000 branded searches, while Toshiba had 18,100. Samsung made up 8.1% of all microwave brand searches we track, and Toshiba accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about microwave brands, Toshiba appeared in all five answers and Samsung in none.
Who do people search for more?
Samsung, about 8 searches for every 1 for Toshiba
Who does AI mention more?
Toshiba, mentioned in every answer we collected
Who does AI recommend more?
Toshiba, the only one of the two named
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Top microwave brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toshiba appeared in all five answers. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Toshiba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about microwave brands
5 answers
Asked ChatGPT
“Which microwave brand should I buy?”
Asked ChatGPT
“What are the best microwave brands?”
Asked ChatGPT
“What's the best microwave brand for everyday cooking?”
Searched Google, AI Overview
“microwave brands”
Searched Google, AI Overview
“best microwave”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Samsung or Toshiba more popular in search?
This chart shows how often people search Google for Samsung and Toshiba by name. Each line represents a brand's share of searches for all eight microwave brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Samsung, Toshiba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | LG | Breville | Samsung | Sharp | GE Appliances | Bosch | Toshiba |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 23.5% | 7.5% | 7.5% | 2.1% | 1.6% | 1.3% | 1.1% |
| Nov 2025 | 51.8% | 19.1% | 13% | 8.9% | 2.4% | 2% | 1.5% | 1.3% |
| Dec 2025 | 52.7% | 19.6% | 13.3% | 7.6% | 2.2% | 2% | 1.3% | 1.4% |
| Jan 2026 | 52.6% | 23.5% | 9.1% | 7.5% | 2.5% | 2% | 1.3% | 1.4% |
| Feb 2026 | 56.3% | 22.2% | 7.2% | 8.2% | 2% | 1.6% | 1.5% | 1% |
| Mar 2026 | 52.1% | 26.5% | 7.1% | 8.1% | 2% | 1.9% | 1.2% | 1% |
| Apr 2026 | 62% | 18.1% | 7% | 7% | 1.8% | 2.3% | 1% | 0.84% |
| May 2026 | 61.9% | 18.6% | 7.3% | 7.2% | 1.8% | 1.3% | 1.1% | 0.86% |
| Jun 2026 | 58% | 20.7% | 8% | 8% | 2% | 1.2% | 1.2% | 0.96% |
| Jul 2026 | 56% | 20.9% | 8.2% | 9.4% | 2% | 1.2% | 1.2% | 1.2% |
| Aug 2026 | 53.3% | 24.1% | 7.8% | 9% | 2.2% | 1.4% | 1.1% | 1.1% |
| Sep 2026 | 55% | 20.9% | 9.9% | 8.1% | 2.3% | 1.5% | 1.4% | 0.98% |
How has the Samsung and Toshiba comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Toshiba in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among microwave brands worldwide moved from 7.5% to 8.1%, and its estimated monthly branded searches held steady at 151K.
- Across the 12 months ending September 2026, Toshiba’s share of searches among microwave brands worldwide moved from 1.1% to 0.98%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for microwave brands worldwide in September 2026?
3 changes
In September 2026, Breville overtook Samsung to rank 3rd among microwave brands worldwide, with 9.9% of the searches.
In September 2026, Samsung lost share of searches among microwave brands worldwide, from 9% to 8.1%.
In September 2026, Toshiba fell from 7th to 8th among microwave brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Samsung’s and Toshiba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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