Brandwave

Bosch vs Brass Monkey:Which is searched more?

In September 2026, Bosch had more branded searches than Brass Monkey among fridge brands worldwide. Bosch was estimated to have 169K branded searches compared to Brass Monkey’s 145K, and held a 2.9% Share of Search versus Brass Monkey’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among fridge brands worldwide in September 2026Which is more popular in search, Bosch or Brass Monkey?
Bosch2.9%169K searches
vs
Brass Monkey2.5%145K searches

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Which is more popular in search, Bosch or Brass Monkey?

Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Brass Monkey among fridge brands worldwide, by month

Share of Search by month for Bosch, Brass Monkey. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseHaierBekoLGSamsungBoschBrass MonkeyDometicMieleWestinghouseFisher & PaykelSKOPEAlpicool
Oct 202523.5%18.5%12.9%9.2%8.6%8.2%7.1%3.2%2.3%1.8%1.8%2.1%0.52%0.35%0.05%
Nov 202530.3%18.7%13.5%7.6%7.4%6%5.8%2.3%2%1.3%2.3%1.8%0.45%0.3%0.04%
Dec 202523.2%21.1%12.7%10.2%8.5%6.8%6.1%2.6%2.4%1.3%2.6%1.7%0.42%0.28%0.04%
Jan 202623.1%21.4%12.7%9%8.5%8%6.1%2.6%2.3%1.5%2.1%1.7%0.51%0.34%0.04%
Feb 202622.4%20.5%12.3%8.8%8.2%9.4%6.9%2.6%2.2%1.7%2.1%2%0.5%0.41%0.05%
Mar 202624.9%18.5%11.2%9.3%7.5%10.2%6.2%2.8%2.4%1.9%2.3%1.8%0.55%0.37%0.06%
Apr 202626.1%16.9%11.7%11.5%7.8%7.5%6.1%3%2.5%2%2%1.9%0.47%0.39%0.08%
May 202625.4%16.4%13.9%11.2%7.6%7.3%5.9%2.9%2.4%2.4%1.9%1.9%0.46%0.38%0.09%
Jun 202624.6%13.8%16.4%10.8%9%7.1%5.8%2.8%2.8%2.3%1.8%1.8%0.44%0.36%0.11%
Jul 202621.3%17.3%14.4%9.8%9.6%7.5%6.6%2.9%3%2.6%2%1.9%0.47%0.39%0.14%
Aug 202625.6%17.6%11.5%8.2%7.7%8.7%7.2%3.5%2.4%2.4%2.4%1.9%0.46%0.38%0.11%
Sep 202626.1%20.2%11.7%8.3%7.8%7.4%6.1%2.9%2.5%2%2%1.9%0.47%0.32%0.06%

How has the Bosch and Brass Monkey comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Brass Monkey took it in June 2026, Bosch took it in August 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among fridge brands worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 205K to 169K.
  • Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among fridge brands worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches moved from 147K to 145K.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Bosch lost estimated Share of Search among fridge brands worldwide, from 3.5% to 2.9%.

Other head-to-heads among fridge brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Brass Monkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch washer
  • bosch washing machine

Brass Monkey

2 branded search terms

  • brass monkey
  • brass monkey fridge

How the Brand Demand Index is measured

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