Brass Monkey vs Haier:Which is searched more?

Name: Brass Monkey vs Haier: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Haier had more branded searches than Brass Monkey among fridge brands worldwide. Haier was estimated to have 368K branded searches compared to Brass Monkey’s 145K, and held a 7.3% Share of Search versus Brass Monkey’s 2.9%. These are worldwide searches for English-language branded terms.

Share of Search among fridge brands worldwide in September 2026Which is more popular in search, Brass Monkey or Haier?

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Which is more popular in search, Brass Monkey or Haier?

Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brass Monkey and Haier among fridge brands worldwide, by month

Month	Electrolux	Smeg	Hisense	Beko	LG	Haier	Samsung	Brass Monkey	Dometic	Westinghouse	Bosch	Fisher & Paykel	SKOPE	Alpicool	Miele
Oct 2025	27.4%	19.1%	15%	10%	8.6%	8.2%	2.7%	2.7%	2.1%	2.5%	0.6%	0.6%	0.4%	0.05%	0.02%
Nov 2025	34.4%	18.7%	15.4%	8.4%	6.1%	6.9%	2.8%	2.3%	1.5%	2.1%	0.51%	0.51%	0.34%	0.04%	0.02%
Dec 2025	26.8%	21.5%	14.7%	9.8%	7%	9.8%	2.7%	2.7%	1.5%	2%	0.59%	0.48%	0.32%	0.04%	0.02%
Jan 2026	26.7%	21.8%	14.6%	9.8%	8.4%	8%	2.7%	2.7%	1.8%	2%	0.59%	0.59%	0.39%	0.05%	0.02%
Feb 2026	25.6%	21.1%	14.1%	9.4%	9.9%	7.7%	3.7%	2.5%	2%	2.3%	0.57%	0.57%	0.47%	0.06%	0.02%
Mar 2026	28.3%	19%	12.7%	8.5%	10.8%	8.5%	3.3%	2.7%	2.2%	2.1%	0.76%	0.62%	0.42%	0.07%	0.02%
Apr 2026	29.8%	17%	13.4%	8.9%	7.7%	10.9%	3%	2.8%	2.3%	2.2%	0.8%	0.54%	0.44%	0.09%	0.02%
May 2026	28.8%	16.4%	15.8%	8.6%	7.5%	10.6%	2.9%	2.7%	2.7%	2.1%	0.78%	0.52%	0.43%	0.1%	0.02%
Jun 2026	27.8%	13.6%	18.5%	10.2%	7.2%	10.2%	2.8%	3.2%	2.6%	2%	0.75%	0.5%	0.41%	0.12%	0.02%
Jul 2026	24.3%	17.6%	16.4%	11%	7.8%	9%	3.5%	3.4%	3%	2.2%	0.81%	0.54%	0.44%	0.16%	0.02%
Aug 2026	29.8%	17.9%	13.4%	8.9%	9.4%	7.3%	3.5%	2.8%	2.8%	2.2%	0.81%	0.54%	0.44%	0.13%	0.02%
Sep 2026	29.9%	20.4%	13.4%	9%	7.7%	7.3%	3%	2.9%	2.3%	2.2%	0.81%	0.54%	0.36%	0.07%	0.02%

How has the Brass Monkey and Haier comparison changed over the last 12 months?

3 findings

Haier was ahead of Brass Monkey in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among fridge brands worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 147K to 145K.
Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge brands worldwide moved from 8.2% to 7.3%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for fridge brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Other head-to-heads among fridge brands

How each brand is measured

Brandwave collects information about searches that people make online using Brass Monkey’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.