Brandwave

Brass Monkey vs Engel:Which is searched more?

In August 2026, Brass Monkey had more branded searches than Engel among portable fridges worldwide. Brass Monkey was estimated to have 143K branded searches compared to Engel’s 480, and held a 72.1% Share of Search versus Engel’s 0.24%. These are worldwide searches for English-language branded terms.

Share of Search among portable fridges worldwide in August 2026Which is more popular in search, Brass Monkey or Engel?
Brass Monkey72.1%143K searches
vs
Engel0.24%480 searches

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Which is more popular in search, Brass Monkey or Engel?

Compare the portable fridges shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brass Monkey and Engel among portable fridges worldwide, by month

Share of Search by month for Brass Monkey, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthBrass MonkeyEngel
Oct 202586.2%0.35%
Nov 202584.1%0.41%
Dec 202585%0.72%
Jan 202686.1%0.41%
Feb 202683.6%0.33%
Mar 202683.7%0.23%
Apr 202679.1%0.22%
May 202675.4%0.21%
Jun 202672.7%0.17%
Jul 202671.9%0.16%
Aug 202672.1%0.24%
Sep 2026——

How has the Brass Monkey and Engel comparison changed over the last 12 months?

  • Brass Monkey was ahead of Engel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Brass Monkey’s estimated Share of Search among portable fridges worldwide moved from 86.2% to 72.1%, and its estimated monthly branded searches moved from 147K to 143K.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridges worldwide moved from 0.35% to 0.24%, and its estimated monthly branded searches moved from 590 to 480.

How did search popularity change for portable fridges worldwide in August 2026?

  1. Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Brass Monkey’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brass Monkey

2 branded search terms

  • brass monkey
  • brass monkey fridge

Engel

1 branded search term

  • engel esky

How the Brand Demand Index is measured

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