Brandwave

How popular isEngel in search?

In September 2026, there were an estimated 150K branded searches for Engel worldwide which is down 9.7% over the last 12 months. Engel holds 36.1% estimated Share of Search among portable fridge brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Engel36.1%
  2. Brass Monkey34.9%
  3. Dometic28%
  4. EvaKool1.1%
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Which portable fridge brands compete with Engel?

Engel against portable fridge brands worldwide, by month

Share of Search by month for Engel, Brass Monkey, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthEngelBrass MonkeyDometicEvaKool
Oct 202538.3%34%26.6%1%
Nov 202544.6%32.5%21.8%1.2%
Dec 202550.3%31.7%16.9%1.1%
Jan 202644.3%32.8%21.7%1.2%
Feb 202639.1%33.4%26.3%1.2%
Mar 202635.5%35.1%28.3%1.1%
Apr 202635.1%35.2%28.6%1.1%
May 202633.9%32.6%32.5%1%
Jun 202632.4%36.3%30.1%1.1%
Jul 202630.1%36.6%31.9%1.4%
Aug 202634.5%32.2%32.1%1.2%
Sep 202636.1%34.9%28%1.1%

  1. 1.Engel

    36.1%

    Held 1st. 150K estimated branded searches, -2.4% vs prior month. Share +1.5 points.

  2. 2.Brass Monkey

    34.9%

    Held 2nd. 145K estimated branded searches, +1.3% vs prior month. Share +2.7 points.

  3. 3.Dometic

    28%

    Held 3rd. 116K estimated branded searches, -18.4% vs prior month. Share -4.1 points.

  4. 4.EvaKool

    1.1%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare search popularity between Engel and its closest rivals

Every comparison with Engel

How has branded search demand for Engel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Engel worldwide fell from 166K to 150K.
  • Across the 12 months ending September 2026, Engel’s estimated Share of Search among portable fridge brands worldwide decreased from 38.3% to 36.1%.
  • Across the 12 months ending September 2026, Engel’s estimated Share of Search among portable fridge brands worldwide peaked at 50.3% in December 2025 and was lowest at 30.1% in July 2026.

How did search popularity change for portable fridge brands worldwide in September 2026?

  1. In September 2026, Brass Monkey gained estimated Share of Search among portable fridge brands worldwide, from 32.2% to 34.9%.

  2. In September 2026, Engel gained estimated Share of Search among portable fridge brands worldwide, from 34.5% to 36.1%.

  3. In September 2026, Dometic lost estimated Share of Search among portable fridge brands worldwide, from 32.1% to 28%.

Where does Engel compete?

Engel is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chilly bin and cooler brands3rd of 518.6%Show ranking
Cooler box brands2nd of 524.7%Show ranking
Portable fridge brands1st of 436.1%Shown above
Portable fridges2nd of 629.6%Show ranking

How is Engel measured?

Brandwave collects information about searches that people make online using Engel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • engel
  • engel cooler
  • engel esky
  • engel fridge

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How the Brand Demand Index is measured

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