Brandwave

Engel vs Hydro Flask:Which is more popular?

In September 2026, Engel had more branded searches than Hydro Flask among cooler box brands worldwide. Engel had about 28,300 branded searches, while Hydro Flask had 4,100. Engel made up 3.8% of all cooler box brand searches we track, and Hydro Flask accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about cooler box brands, Engel appeared in three of the five answers and Hydro Flask in none.

Among cooler box brands worldwide in September 2026

Who do people search for more?

Engel, about 7 searches for every 1 for Hydro Flask

Engel 28.3K searchesHydro Flask 4.1K searches

Who does AI mention more?

Engel, mentioned in 3 of 5 answers, Hydro Flask in 0

Engel in 3 of 5Hydro Flask in 0 of 5

Who does AI recommend more?

Engel, the only one of the two named

Engel first in 3Hydro Flask never named

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Top cooler box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Engel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RTIC1st
  2. YETI2nd
  3. Coleman3rd
  4. Igloo4th
  5. Engel5th
  6. Pelican6th
  7. Dometic–
  8. DeWalt–
  9. Hydro Flask–
  10. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooler box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Engel or Hydro Flask more popular in search?

This chart shows how often people search Google for Engel and Hydro Flask by name. Each line represents a brand's share of searches for all ten cooler box brands we track, month by month, from English-language searches worldwide.

Engel and Hydro Flask among cooler box brands worldwide, by month

Share of searches by month for Engel, Hydro Flask. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIglooRTICColemanEngelPelicanDometicDeWaltHydro FlaskIcey-Tek
Oct 202549.5%17%17.4%7.3%3.3%2.2%1.6%0.41%0.76%0.6%
Nov 202554.6%12.3%18.6%6.2%2.9%2.3%1.6%0.31%0.63%0.63%
Dec 202558.8%11%16.5%5.5%3.1%1.7%1.6%0.31%0.79%0.66%
Jan 202650.2%13.9%17.1%8.4%4%2.2%2.3%0.42%0.81%0.87%
Feb 202650.2%14.6%17.1%8.6%4%2.2%1.6%0.39%0.6%0.73%
Mar 202649.1%17.4%17.7%7%3.3%2.2%1.5%0.47%0.89%0.49%
Apr 202642.7%25.3%17.8%6%3.1%2.2%1.3%0.4%0.87%0.4%
May 202646.9%19.3%19.7%5.6%3%2.1%1.2%0.84%0.95%0.46%
Jun 202648.9%16.9%20.8%5.7%2.6%2.2%1.2%0.72%0.84%0.32%
Jul 202650.1%17.4%17.9%6%3.3%2.2%1.2%0.8%0.72%0.41%
Aug 202650.1%17.4%17.4%6.2%3.3%2.2%1.3%1%0.58%0.5%
Sep 202647.9%19.5%16.5%6.5%3.8%2.5%1.6%0.68%0.55%0.47%

Engel and Hydro Flask sell other things too, so only their searches that name this product count here, like “engel esky”.

How has the Engel and Hydro Flask comparison changed over the last 12 months?

3 findings
  • Engel was ahead of Hydro Flask in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Engel’s share of searches among cooler box brands worldwide moved from 3.3% to 3.8%, and its estimated monthly branded searches moved from 19.3K to 28.3K.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among cooler box brands worldwide moved from 0.76% to 0.55%, and its estimated monthly branded searches moved from 4.4K to 4.1K.

How did search popularity change for cooler box brands worldwide in September 2026?

1 change

  1. Engel’s share of searches among cooler box brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.8% in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Engel’s and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Engel

5 branded search terms

  • engel cooler
  • engel cooler box
  • engel esky
  • engel ice box
  • engel soft cooler

Hydro Flask

3 branded search terms

  • hydro flask backpack cooler
  • hydro flask cooler
  • hydro flask soft cooler

How the Brand Demand Index is measured

Other head-to-heads among cooler box brands

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