Brandwave

How popular isBrass Monkey in search?

In September 2026, there were an estimated 145K branded searches for Brass Monkey worldwide which held steady over the last 12 months. Brass Monkey holds 34.9% estimated Share of Search among portable fridge brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Engel36.1%
  2. Brass Monkey34.9%
  3. Dometic28%
  4. EvaKool1.1%

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Which portable fridge brands compete with Brass Monkey?

Brass Monkey against portable fridge brands worldwide, by month

Share of Search by month for Engel, Brass Monkey, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthEngelBrass MonkeyDometicEvaKool
Oct 202538.3%34%26.6%1%
Nov 202544.6%32.5%21.8%1.2%
Dec 202550.3%31.7%16.9%1.1%
Jan 202644.3%32.8%21.7%1.2%
Feb 202639.1%33.4%26.3%1.2%
Mar 202635.5%35.1%28.3%1.1%
Apr 202635.1%35.2%28.6%1.1%
May 202633.9%32.6%32.5%1%
Jun 202632.4%36.3%30.1%1.1%
Jul 202630.1%36.6%31.9%1.4%
Aug 202634.5%32.2%32.1%1.2%
Sep 202636.1%34.9%28%1.1%

  1. 1.Engel

    36.1%

    Held 1st. 150K estimated branded searches, -2.4% vs prior month. Share +1.5 points.

  2. 2.Brass Monkey

    34.9%

    Held 2nd. 145K estimated branded searches, +1.3% vs prior month. Share +2.7 points.

  3. 3.Dometic

    28%

    Held 3rd. 116K estimated branded searches, -18.4% vs prior month. Share -4.1 points.

  4. 4.EvaKool

    1.1%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare search popularity between Brass Monkey and its closest rivals

Every comparison with Brass Monkey

How has branded search demand for Brass Monkey changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brass Monkey worldwide held steady, from 147K to 145K.
  • Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among portable fridge brands worldwide increased from 34% to 34.9%.
  • Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among portable fridge brands worldwide peaked at 36.6% in July 2026 and was lowest at 31.7% in December 2025.

How did search popularity change for portable fridge brands worldwide in September 2026?

  1. In September 2026, Brass Monkey gained estimated Share of Search among portable fridge brands worldwide, from 32.2% to 34.9%.

  2. In September 2026, Engel gained estimated Share of Search among portable fridge brands worldwide, from 34.5% to 36.1%.

  3. In September 2026, Dometic lost estimated Share of Search among portable fridge brands worldwide, from 32.1% to 28%.

Where does Brass Monkey compete?

Brass Monkey is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands8th of 152.9%Show ranking
Portable fridge brands2nd of 434.9%Shown above
Portable fridges1st of 634.9%Show ranking

How is Brass Monkey measured?

Brandwave collects information about searches that people make online using Brass Monkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • brass monkey
  • brass monkey fridge

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How the Brand Demand Index is measured

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