How popular isBreville in search?
In September 2026, there were an estimated 879K branded searches for Breville worldwide which is up 7.4% over the last 12 months. Breville holds 33.5% estimated Share of Search among belgian waffle maker brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which belgian waffle maker brands compete with Breville?
Share of Search by month for Ninja, Breville, Cuisinart, All-Clad. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Cuisinart | All-Clad |
|---|---|---|---|---|
| Oct 2025 | 49.2% | 32.7% | 10.2% | 7.8% |
| Nov 2025 | 47.5% | 32.8% | 10.5% | 9.2% |
| Dec 2025 | 45.8% | 33.5% | 11.2% | 9.5% |
| Jan 2026 | 47.7% | 32.5% | 11.9% | 7.9% |
| Feb 2026 | 50.4% | 31.7% | 9.7% | 8.2% |
| Mar 2026 | 49.3% | 31.6% | 12% | 7.1% |
| Apr 2026 | 51.3% | 32.8% | 9.1% | 6.8% |
| May 2026 | 47.2% | 34.2% | 11% | 7.6% |
| Jun 2026 | 48.2% | 31.3% | 8.5% | 12% |
| Jul 2026 | 45.3% | 37% | 10.7% | 7% |
| Aug 2026 | 50.7% | 33.3% | 10% | 5.9% |
| Sep 2026 | 52.9% | 33.5% | 8.1% | 5.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 1.4M | +8.2% | +2.2 points | |
| 2, held 2nd | 33.5% | 879K | +4.1% | +0.2 points | |
| 3, held 3rd | 8.1% | 213K | -16% | -1.9 points | |
| 4, held 4th | 5.5% | 143K | -4.9% | -0.5 points |
1.
Ninja52.9%
Held 1st. 1.4M estimated branded searches, +8.2% vs prior month. Share +2.2 points.
2.
Breville
33.5%
Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +0.2 points.
8.1%
Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -1.9 points.
4.
All-Clad5.5%
Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -0.5 points.
Compare search popularity between Breville and its closest rivals
Every comparison with Breville
59 comparisons
- Breville vs Electrolux
- Breville vs KitchenAid
- Breville vs Ninja
- Breville vs Panasonic
- Breville vs Philips
- Breville vs Smeg
- Breville vs Thermomix
- Breville vs De'Longhi
- Breville vs Nespresso
- Breville vs Nostalgia
- Breville vs Omega
- Bosch vs Breville
- Breville vs Crockpot
- Breville vs Instant
- Breville vs NutriBullet
- Breville vs Tefal
- Breville vs Domo
- Breville vs LG
- Breville vs Kenwood
- Breville vs Samsung
- Breville vs Vitamix
- Breville vs Jura
- Breville vs La Marzocco
- Breville vs COSORI
- Breville vs ZWILLING
- Black and Decker vs Breville
- Breville vs Zojirushi
- Breville vs Cuisinart
- Breville vs Russell Hobbs
- All-Clad vs Breville
- Breville vs Gaggia
- Breville vs Oxo
- Breville vs Miele
- Braun vs Breville
- Big Green Egg vs Breville
- Breville vs Lelit
- Breville vs Sunbeam
- Breville vs Profitec
- Breville vs Kamado Joe
- Breville vs Magimix
- Breville vs Dreo
- Ankarsrum vs Breville
- Breville vs Salter
- Breville vs Kuvings
- Breville vs Sharp
- Bodum vs Breville
- Breville vs Dualit
- Breville vs Hurom
- Breville vs Fisher & Paykel
- Breville vs GE Profile
- Breville vs Broil King
- Breville vs Stagg
- Breville vs Lakeland
- Breville vs Inkbird
- Breville vs Eureka
- Breville vs Etekcity
- Breville vs Sage
- Anova Culinary vs Breville
- Breville vs Garland Commercial
How has branded search demand for Breville changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Breville worldwide rose from 819K to 879K.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among belgian waffle maker brands worldwide increased from 32.7% to 33.5%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among belgian waffle maker brands worldwide peaked at 37% in July 2026 and was lowest at 31.3% in June 2026.
How did search popularity change for belgian waffle maker brands worldwide in September 2026?
3 changes
In September 2026, Ninja gained estimated Share of Search among belgian waffle maker brands worldwide, from 50.7% to 52.9%.
In September 2026, Cuisinart lost estimated Share of Search among belgian waffle maker brands worldwide, from 10% to 8.1%.
All-Clad’s estimated Share of Search among belgian waffle maker brands worldwide has lost ground for 3 months in a row, from 12% to 5.5% in September 2026.
Where does Breville compete?
How is Breville measured?
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
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Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.