Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.4M branded searches for Ninja worldwide which is up 12.7% over the last 12 months. Ninja holds 62.8% estimated Share of Search among belgian waffle maker brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja62.8%
  2. Cuisinart16.2%
  3. Breville12.6%
  4. All-Clad8.4%
Ninja website (opens in a new tab)

Follow Ninja and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which belgian waffle maker brands compete with Ninja?

Ninja against belgian waffle maker brands worldwide, by month

Share of Search by month for Ninja, Cuisinart, Breville, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaCuisinartBrevilleAll-Clad
Oct 202561%19%10%10%
Nov 202556.9%20.2%11.5%11.5%
Dec 202556.4%20.9%11.4%11.4%
Jan 202658.3%22.5%9.6%9.6%
Feb 202662.1%17.5%10.2%10.2%
Mar 202660.6%21.3%9.9%8.1%
Apr 202664.3%16.6%10.5%8.6%
May 202657.8%21.1%11.6%9.4%
Jun 202658.2%14.9%9.5%17.4%
Jul 202657.8%21.1%11.6%9.4%
Aug 202662.3%19.2%10.2%8.3%
Sep 202662.8%16.2%12.6%8.4%

  1. 1.Ninja

    62.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Cuisinart

    16.2%

    Held 2nd. 213K estimated branded searches, -16% vs prior month. Share -2.9 points.

  3. 3.Breville

    12.6%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  4. 4.All-Clad

    8.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide rose from 1.2M to 1.4M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among belgian waffle maker brands worldwide increased from 61% to 62.8%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among belgian waffle maker brands worldwide peaked at 64.3% in April 2026 and was lowest at 56.4% in December 2025.

How did search popularity change for belgian waffle maker brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among belgian waffle maker brands worldwide, from 10.2% to 12.6%.

  2. In September 2026, Ninja gained estimated Share of Search among belgian waffle maker brands worldwide, from 62.3% to 62.8%.

  3. In September 2026, Cuisinart lost estimated Share of Search among belgian waffle maker brands worldwide, from 19.2% to 16.2%.

  4. Estimated monthly branded searches for All-Clad worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands3rd of 915.2%Show ranking
Air fryer brands1st of 829.4%Show ranking
Blender brands2nd of 529.6%Show ranking
Toaster oven brands2nd of 624.5%Show ranking
Ice cream maker brands2nd of 524.9%Show ranking
Induction pans brands2nd of 428.4%Show ranking
Chip fryer brands1st of 534.9%Show ranking
Griddle pan brands6th of 60.01%Show ranking
Pancake maker brands1st of 639.3%Show ranking
Pots and pans brands6th of 70.75%Show ranking
Grill pan brands7th of 8<0.01%Show ranking
Frying pan brands6th of 70.54%Show ranking
Pressure cooker brands1st of 548.9%Show ranking
Crock pot brands4th of 45.4%Show ranking
Mini chopper brands3rd of 30.13%Show ranking
Knife set brands5th of 65.4%Show ranking
Belgian waffle maker brands1st of 462.8%Shown above
Cold press juicer brands1st of 577.3%Show ranking
Smoker grill brands3rd of 30.57%Show ranking
Soda maker brands4th of 50.1%Show ranking
Multi cooker brands2nd of 37.8%Show ranking
Egg poacher brands4th of 40.04%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja crock pot
  • ninja egg poacher
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pots and pans
  • ninja smoker grill
  • ninja soda

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Ninja your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free