Brandwave

Pots and pans brands:Which are searched most?

In September 2026, Le Creuset was the most searched among pots and pans brands worldwide, with an estimated 1.5M branded searches and 75.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset75.6%
  2. Cuisinart8.3%
  3. Made In6.8%
  4. All-Clad5.5%
  5. Caraway3%
  6. Ninja0.75%
  7. HexClad<0.01%

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Share of SearchLeaderboard

Compare the pots and pans brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pots and pans brands worldwide, by month

Share of Search by month for Le Creuset, Cuisinart, Made In, All-Clad, Caraway. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetCuisinartMade InAll-CladCarawayNinjaHexClad
Oct 202573.6%9.9%6.6%6.6%3%0.32%<0.01%
Nov 202569.8%9.4%7.7%7.7%5.1%0.38%<0.01%
Dec 202570.8%9.5%6.3%7.8%5.2%0.38%0.01%
Jan 202669%11.3%7.6%7.6%4.2%0.37%<0.01%
Feb 202670.9%9.6%7.8%7.8%3.5%0.31%<0.01%
Mar 202670.4%11.6%7.8%6.4%3.5%0.31%<0.01%
Apr 202673.5%9.9%6.6%6.6%3%0.27%<0.01%
May 202670.5%11.6%7.8%6.4%3.5%0.25%<0.01%
Jun 202667%9.1%7.4%13.5%2.7%0.24%<0.01%
Jul 202670.9%11.7%7.8%6.4%2.9%0.26%<0.01%
Aug 202670.4%11.6%7.8%6.4%3.5%0.31%<0.01%
Sep 202675.6%8.3%6.8%5.5%3%0.75%<0.01%

This month’s ranking, September 2026

  1. 1.Le Creuset

    75.6%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.1 points.

  2. 2.Cuisinart

    8.3%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.3 points.

  3. 3.Made In

    6.8%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.All-Clad

    5.5%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Caraway

    3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Ninja

    0.75%

    Held 6th. 14.8K estimated branded searches, +174.1% vs prior month. Share +0.4 points.

  7. 7.HexClad

    <0.01%

    Held 7th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pots and pans brands worldwide?

In September 2026, Le Creuset was the most searched among pots and pans brands worldwide, with an estimated 1.5M branded searches and 75.6% estimated Share of Search within this set. Cuisinart is in 2nd place, 67.2 percentage points behind at 8.3% Share of Search.

Global pots and pans brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Le Creuset73.6% → 75.6%75.6%Sep 202667%Jun 20261st
Cuisinart9.9% → 8.3%11.7%Jul 20268.3%Sep 20262nd
Made In6.6% → 6.8%7.8%Jul 20266.3%Dec 20254th → 3rd
All-Clad6.6% → 5.5%13.5%Jun 20265.5%Sep 20263rd → 4th
Caraway3%5.2%Dec 20252.7%Jun 20265th
Ninja0.32% → 0.75%0.75%Sep 20260.24%Jun 20266th
HexClad<0.01%0.01%Dec 2025<0.01%Sep 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among pots and pans brands worldwide increased from 73.6% to 75.6%.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among pots and pans brands worldwide decreased from 9.9% to 8.3%.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among pots and pans brands worldwide decreased from 6.6% to 5.5%.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among pots and pans brands worldwide peaked at 75.6% in September 2026 and was lowest at 67% in June 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among pots and pans brands worldwide peaked at 11.7% in July 2026 and was lowest at 8.3% in September 2026.
  • Across the 12 months ending September 2026, Made In’s estimated Share of Search among pots and pans brands worldwide peaked at 7.8% in July 2026 and was lowest at 6.3% in December 2025.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among pots and pans brands worldwide peaked at 13.5% in June 2026 and was lowest at 5.5% in September 2026.
  • Across the 12 months ending September 2026, Caraway’s estimated Share of Search among pots and pans brands worldwide peaked at 5.2% in December 2025 and was lowest at 2.7% in June 2026.
  • Across the 12 months ending September 2026, Made In rose from 4th to 3rd among pots and pans brands worldwide.
  • Across the 12 months ending September 2026, All-Clad fell from 3rd to 4th among pots and pans brands worldwide.
  • Across the 12 months ending September 2026, Caraway, Ninja and HexClad held steady: their estimated Share of Search among pots and pans brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pots and pans brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among pots and pans brands worldwide, from 70.4% to 75.6%.

  2. In September 2026, Cuisinart lost estimated Share of Search among pots and pans brands worldwide, from 11.6% to 8.3%.

  3. In September 2026, Made In lost estimated Share of Search among pots and pans brands worldwide, from 7.8% to 6.8%.

  4. In September 2026, All-Clad lost estimated Share of Search among pots and pans brands worldwide, from 6.4% to 5.5%.

  5. Ninja’s estimated Share of Search among pots and pans brands worldwide has gained ground for 3 months in a row, from 0.24% to 0.75% in September 2026.

  6. Estimated monthly branded searches for HexClad worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

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