Brandwave

How popular isMade In in search?

In September 2026, there were an estimated 209K branded searches for Made In worldwide which held steady over the last 12 months. Made In holds 6.8% estimated Share of Search among pots and pans brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset75.6%
  2. Cuisinart8.3%
  3. Made In6.8%
  4. All-Clad5.5%
  5. Caraway3%
  6. Ninja0.75%
  7. HexClad<0.01%
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Which pots and pans brands compete with Made In?

Made In against pots and pans brands worldwide, by month

Share of Search by month for Le Creuset, Cuisinart, Made In, All-Clad, Caraway. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetCuisinartMade InAll-CladCarawayNinjaHexClad
Oct 202573.6%9.9%6.6%6.6%3%0.32%<0.01%
Nov 202569.8%9.4%7.7%7.7%5.1%0.38%<0.01%
Dec 202570.8%9.5%6.3%7.8%5.2%0.38%0.01%
Jan 202669%11.3%7.6%7.6%4.2%0.37%<0.01%
Feb 202670.9%9.6%7.8%7.8%3.5%0.31%<0.01%
Mar 202670.4%11.6%7.8%6.4%3.5%0.31%<0.01%
Apr 202673.5%9.9%6.6%6.6%3%0.27%<0.01%
May 202670.5%11.6%7.8%6.4%3.5%0.25%<0.01%
Jun 202667%9.1%7.4%13.5%2.7%0.24%<0.01%
Jul 202670.9%11.7%7.8%6.4%2.9%0.26%<0.01%
Aug 202670.4%11.6%7.8%6.4%3.5%0.31%<0.01%
Sep 202675.6%8.3%6.8%5.5%3%0.75%<0.01%

  1. 1.Le Creuset

    75.6%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.1 points.

  2. 2.Cuisinart

    8.3%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.3 points.

  3. 3.Made In

    6.8%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.All-Clad

    5.5%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Caraway

    3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Ninja

    0.75%

    Held 6th. 14.8K estimated branded searches, +174.1% vs prior month. Share +0.4 points.

  7. 7.HexClad

    <0.01%

    Held 7th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare search popularity between Made In and its closest rivals

Every comparison with Made In

How has branded search demand for Made In changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Made In worldwide held steady at 209K.
  • Across the 12 months ending September 2026, Made In’s estimated Share of Search among pots and pans brands worldwide peaked at 7.8% in July 2026 and was lowest at 6.3% in December 2025.
  • Across the 12 months ending September 2026, Made In rose from 4th to 3rd among pots and pans brands worldwide.

How did search popularity change for pots and pans brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among pots and pans brands worldwide, from 70.4% to 75.6%.

  2. In September 2026, Cuisinart lost estimated Share of Search among pots and pans brands worldwide, from 11.6% to 8.3%.

  3. In September 2026, Made In lost estimated Share of Search among pots and pans brands worldwide, from 7.8% to 6.8%.

  4. In September 2026, All-Clad lost estimated Share of Search among pots and pans brands worldwide, from 6.4% to 5.5%.

  5. Ninja’s estimated Share of Search among pots and pans brands worldwide has gained ground for 3 months in a row, from 0.24% to 0.75% in September 2026.

  6. Estimated monthly branded searches for HexClad worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

Where does Made In compete?

Made In is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pots and pans brands3rd of 76.8%Shown above
Grill pan brands2nd of 86.9%Show ranking
Frying pan brands2nd of 77.4%Show ranking
Knife set brands3rd of 69.9%Show ranking
Premium cookware brands2nd of 522.9%Show ranking

How is Made In measured?

Brandwave collects information about searches that people make online using Made In’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • cookware made in
  • made in cookware
  • madein

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How the Brand Demand Index is measured

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