Brandwave

How popular isHexClad in search?

In September 2026, there were an estimated 307K branded searches for HexClad worldwide which is down 28.5% over the last 12 months. HexClad holds 8.6% estimated Share of Search among pots and pans brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset42%
  2. Ninja32%
  3. HexClad8.6%
  4. Cuisinart6%
  5. Made In5.8%
  6. All-Clad4%
  7. Caraway1.7%
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Which pots and pans brands compete with HexClad?

HexClad against pots and pans brands worldwide, by month

Share of Search by month for Le Creuset, Ninja, HexClad, Cuisinart, Made In, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaHexCladCuisinartMade InAll-CladCaraway
Oct 202540%29.3%11.4%6.8%5.6%5.2%1.6%
Nov 202534.5%26.5%17.1%6.7%6.9%5.9%2.5%
Dec 202536.8%26.5%14.4%7.4%6%6.3%2.7%
Jan 202634.6%31.7%10.6%8.9%6.3%5.9%2.1%
Feb 202636.3%32.2%10.8%6.9%6.2%5.8%1.8%
Mar 202636.7%32.6%9.2%8.7%5.9%5.1%1.8%
Apr 202637.5%33.8%10.8%6.6%4.9%4.9%1.5%
May 202637.7%29.8%11.2%7.6%6.5%5.3%1.9%
Jun 202636.1%32.5%9.1%6.2%5.8%8.8%1.5%
Jul 202639%29.9%10.2%7.9%6.3%5.1%1.6%
Aug 202636.6%34.3%9.2%7.6%5.9%4.5%1.8%
Sep 202642%32%8.6%6%5.8%4%1.7%

  1. 1.Le Creuset

    42%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.3 points.

  2. 2.Ninja

    32%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.HexClad

    8.6%

    Held 3rd. 307K estimated branded searches, -0.03% vs prior month. Share -0.6 points.

  4. 4.Cuisinart

    6%

    Held 4th. 213K estimated branded searches, -16% vs prior month. Share -1.7 points.

  5. 5.Made In

    5.8%

    Held 5th. 209K estimated branded searches, +6.9% vs prior month. Share 0 points.

  6. 6.All-Clad

    4%

    Held 6th. 143K estimated branded searches, -4.9% vs prior month. Share -0.5 points.

  7. 7.Caraway

    1.7%

    Held 7th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.

Compare search popularity between HexClad and its closest rivals

Every comparison with HexClad

How has branded search demand for HexClad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HexClad worldwide fell from 429K to 307K.
  • Across the 12 months ending September 2026, HexClad’s estimated Share of Search among pots and pans brands worldwide decreased from 11.4% to 8.6%.
  • Across the 12 months ending September 2026, HexClad’s estimated Share of Search among pots and pans brands worldwide peaked at 17.1% in November 2025 and was lowest at 8.6% in September 2026.

How did search popularity change for pots and pans brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among pots and pans brands worldwide, from 36.6% to 42%.

  2. In September 2026, Ninja lost estimated Share of Search among pots and pans brands worldwide, from 34.3% to 32%.

  3. In September 2026, Cuisinart lost estimated Share of Search among pots and pans brands worldwide, from 7.6% to 6%.

  4. In September 2026, HexClad lost estimated Share of Search among pots and pans brands worldwide, from 9.2% to 8.6%.

  5. In September 2026, All-Clad lost estimated Share of Search among pots and pans brands worldwide, from 4.5% to 4%.

Where does HexClad compete?

HexClad is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grill pan brands3rd of 88.4%Show ranking
Pots and pans brands3rd of 78.6%Shown above
Frying pan brands3rd of 79.1%Show ranking
Cookware brands2nd of 413.7%Show ranking
Roasting pan brands2nd of 613.7%Show ranking
Premium cookware brands1st of 533.6%Show ranking

How is HexClad measured?

Brandwave collects information about searches that people make online using HexClad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • cookware hexclad
  • hexclad
  • hexclad cookware

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How the Brand Demand Index is measured

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