How popular isHexClad in search?
In September 2026, there were an estimated 307K branded searches for HexClad worldwide which is down 28.5% over the last 12 months. HexClad holds 8.4% estimated Share of Search among grill pan brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow HexClad and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which grill pan brands compete with HexClad?
Share of Search by month for Le Creuset, Ninja, HexClad, Ooni, Made In, All-Clad. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Ninja | HexClad | Ooni | Made In | All-Clad | Caraway | Scanpan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 28.5% | 11.1% | 8.4% | 5.4% | 5.1% | 1.6% | 1.1% |
| Nov 2025 | 34.2% | 26.3% | 17% | 6.2% | 6.8% | 5.8% | 2.5% | 1.1% |
| Dec 2025 | 36.4% | 26.2% | 14.2% | 7.3% | 6% | 6.2% | 2.7% | 0.98% |
| Jan 2026 | 34.6% | 31.7% | 10.6% | 7.6% | 6.3% | 5.9% | 2.1% | 1.1% |
| Feb 2026 | 35.4% | 31.5% | 10.5% | 8.1% | 6.1% | 5.7% | 1.8% | 0.96% |
| Mar 2026 | 35.6% | 31.6% | 8.9% | 10.5% | 5.7% | 5% | 1.8% | 0.97% |
| Apr 2026 | 35.2% | 31.7% | 10.1% | 11.3% | 4.6% | 4.6% | 1.4% | 0.96% |
| May 2026 | 34.6% | 27.3% | 10.2% | 14.5% | 5.9% | 4.8% | 1.7% | 0.94% |
| Jun 2026 | 33.7% | 30.3% | 8.5% | 11.6% | 5.4% | 8.2% | 1.4% | 0.91% |
| Jul 2026 | 37% | 28.3% | 9.7% | 11.8% | 5.9% | 4.8% | 1.5% | 1% |
| Aug 2026 | 35.2% | 32.9% | 8.8% | 10.2% | 5.6% | 4.3% | 1.7% | 1.2% |
| Sep 2026 | 41% | 31.2% | 8.4% | 7.3% | 5.7% | 3.9% | 1.7% | 0.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41% | 1.5M | +23% | +5.8 points | |
| 2, held 2nd | 31.2% | 1.1M | 0% | -1.7 points | |
| 3, moved from 4th to 3rd | 8.4% | 307K | -0.03% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 267K | -24.4% | -2.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.7% | 209K | +6.9% | +0.1 points | |
| 6, held 6th | 3.9% | 143K | -4.9% | -0.4 points | |
| 7, held 7th | 1.7% | 60.6K | +0.03% | -0.1 points | |
| 8, held 8th | 0.9% | 33.1K | -18.3% | -0.3 points |
41%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.8 points.
2.
Ninja31.2%
Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
HexClad8.4%
Moved from 4th to 3rd. 307K estimated branded searches, -0.03% vs prior month. Share -0.5 points.
4.
Ooni7.3%
Moved from 3rd to 4th. 267K estimated branded searches, -24.4% vs prior month. Share -2.9 points.
5.
Made In5.7%
Held 5th. 209K estimated branded searches, +6.9% vs prior month. Share +0.1 points.
6.
All-Clad3.9%
Held 6th. 143K estimated branded searches, -4.9% vs prior month. Share -0.4 points.
7.
Caraway1.7%
Held 7th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.
8.
Scanpan0.9%
Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
Compare search popularity between HexClad and its closest rivals
How has branded search demand for HexClad changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HexClad worldwide fell from 429K to 307K.
- Across the 12 months ending September 2026, HexClad’s estimated Share of Search among grill pan brands worldwide decreased from 11.1% to 8.4%.
- Across the 12 months ending September 2026, HexClad’s estimated Share of Search among grill pan brands worldwide peaked at 17% in November 2025 and was lowest at 8.4% in September 2026.
How did search popularity change for grill pan brands worldwide in September 2026?
6 changes
In September 2026, Le Creuset gained estimated Share of Search among grill pan brands worldwide, from 35.2% to 41%.
In September 2026, Ooni lost estimated Share of Search among grill pan brands worldwide, from 10.2% to 7.3%.
In September 2026, Ninja lost estimated Share of Search among grill pan brands worldwide, from 32.9% to 31.2%.
All-Clad’s estimated Share of Search among grill pan brands worldwide has lost ground for 3 months in a row, from 8.2% to 3.9% in September 2026.
In September 2026, HexClad rose from 4th to 3rd among grill pan brands worldwide.
Estimated monthly branded searches for Scanpan worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does HexClad compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Grill pan brands | 3rd of 8 | 8.4% | Shown above |
| Pots and pans brands | 3rd of 7 | 8.6% | Show ranking |
| Frying pan brands | 3rd of 7 | 9.1% | Show ranking |
| Cookware brands | 2nd of 4 | 13.7% | Show ranking |
| Roasting pan brands | 2nd of 6 | 13.7% | Show ranking |
| Premium cookware brands | 1st of 5 | 33.6% | Show ranking |
How is HexClad measured?
Brandwave collects information about searches that people make online using HexClad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- cookware hexclad
- hexclad
- hexclad cookware
Do you work for HexClad? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is HexClad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.