Brandwave

How popular isLe Creuset in search?

In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 41% estimated Share of Search among grill pan brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset41%
  2. Ninja31.2%
  3. HexClad8.4%
  4. Ooni7.3%
  5. Made In5.7%
  6. All-Clad3.9%
  7. Caraway1.7%
  8. Scanpan0.9%
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Which grill pan brands compete with Le Creuset?

Le Creuset against grill pan brands worldwide, by month

Share of Search by month for Le Creuset, Ninja, HexClad, Ooni, Made In, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaHexCladOoniMade InAll-CladCarawayScanpan
Oct 202538.9%28.5%11.1%8.4%5.4%5.1%1.6%1.1%
Nov 202534.2%26.3%17%6.2%6.8%5.8%2.5%1.1%
Dec 202536.4%26.2%14.2%7.3%6%6.2%2.7%0.98%
Jan 202634.6%31.7%10.6%7.6%6.3%5.9%2.1%1.1%
Feb 202635.4%31.5%10.5%8.1%6.1%5.7%1.8%0.96%
Mar 202635.6%31.6%8.9%10.5%5.7%5%1.8%0.97%
Apr 202635.2%31.7%10.1%11.3%4.6%4.6%1.4%0.96%
May 202634.6%27.3%10.2%14.5%5.9%4.8%1.7%0.94%
Jun 202633.7%30.3%8.5%11.6%5.4%8.2%1.4%0.91%
Jul 202637%28.3%9.7%11.8%5.9%4.8%1.5%1%
Aug 202635.2%32.9%8.8%10.2%5.6%4.3%1.7%1.2%
Sep 202641%31.2%8.4%7.3%5.7%3.9%1.7%0.9%

  1. 1.Le Creuset

    41%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.8 points.

  2. 2.Ninja

    31.2%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.HexClad

    8.4%

    Moved from 4th to 3rd. 307K estimated branded searches, -0.03% vs prior month. Share -0.5 points.

  4. 4.Ooni

    7.3%

    Moved from 3rd to 4th. 267K estimated branded searches, -24.4% vs prior month. Share -2.9 points.

  5. 5.Made In

    5.7%

    Held 5th. 209K estimated branded searches, +6.9% vs prior month. Share +0.1 points.

  6. 6.All-Clad

    3.9%

    Held 6th. 143K estimated branded searches, -4.9% vs prior month. Share -0.4 points.

  7. 7.Caraway

    1.7%

    Held 7th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.

  8. 8.Scanpan

    0.9%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

Compare search popularity between Le Creuset and its closest rivals

Every comparison with Le Creuset

How has branded search demand for Le Creuset changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among grill pan brands worldwide increased from 38.9% to 41%.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among grill pan brands worldwide peaked at 41% in September 2026 and was lowest at 33.7% in June 2026.

How did search popularity change for grill pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among grill pan brands worldwide, from 35.2% to 41%.

  2. In September 2026, Ooni lost estimated Share of Search among grill pan brands worldwide, from 10.2% to 7.3%.

  3. In September 2026, Ninja lost estimated Share of Search among grill pan brands worldwide, from 32.9% to 31.2%.

  4. All-Clad’s estimated Share of Search among grill pan brands worldwide has lost ground for 3 months in a row, from 8.2% to 3.9% in September 2026.

  5. In September 2026, HexClad rose from 4th to 3rd among grill pan brands worldwide.

  6. Estimated monthly branded searches for Scanpan worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Le Creuset compete?

Le Creuset is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring spoons brands1st of 438.3%Show ranking
Grill pan brands1st of 841%Shown above
Pots and pans brands1st of 742%Show ranking
Griddle pan brands1st of 643%Show ranking
Frying pan brands1st of 744.5%Show ranking
Measuring cups brands1st of 644.6%Show ranking
Bakeware brands1st of 844.8%Show ranking
Induction pans brands1st of 446.7%Show ranking
Cookware brands1st of 466.9%Show ranking
Roasting pan brands1st of 667.2%Show ranking
Loaf pan brands1st of 675.3%Show ranking
Cast iron skillet brands1st of 378.9%Show ranking
Turkey roaster brands1st of 380.8%Show ranking
Roasting dish brands1st of 481.8%Show ranking
Saute pan brands1st of 388%Show ranking

How is Le Creuset measured?

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • le creuset

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How the Brand Demand Index is measured

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