How popular isCaraway in search?
In September 2026, there were an estimated 60.6K branded searches for Caraway worldwide which held steady over the last 12 months. Caraway holds 1.7% estimated Share of Search among grill pan brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which grill pan brands compete with Caraway?
Share of Search by month for Le Creuset, Ninja, HexClad, Ooni, Made In, All-Clad, Caraway. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Ninja | HexClad | Ooni | Made In | All-Clad | Caraway | Scanpan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 28.5% | 11.1% | 8.4% | 5.4% | 5.1% | 1.6% | 1.1% |
| Nov 2025 | 34.2% | 26.3% | 17% | 6.2% | 6.8% | 5.8% | 2.5% | 1.1% |
| Dec 2025 | 36.4% | 26.2% | 14.2% | 7.3% | 6% | 6.2% | 2.7% | 0.98% |
| Jan 2026 | 34.6% | 31.7% | 10.6% | 7.6% | 6.3% | 5.9% | 2.1% | 1.1% |
| Feb 2026 | 35.4% | 31.5% | 10.5% | 8.1% | 6.1% | 5.7% | 1.8% | 0.96% |
| Mar 2026 | 35.6% | 31.6% | 8.9% | 10.5% | 5.7% | 5% | 1.8% | 0.97% |
| Apr 2026 | 35.2% | 31.7% | 10.1% | 11.3% | 4.6% | 4.6% | 1.4% | 0.96% |
| May 2026 | 34.6% | 27.3% | 10.2% | 14.5% | 5.9% | 4.8% | 1.7% | 0.94% |
| Jun 2026 | 33.7% | 30.3% | 8.5% | 11.6% | 5.4% | 8.2% | 1.4% | 0.91% |
| Jul 2026 | 37% | 28.3% | 9.7% | 11.8% | 5.9% | 4.8% | 1.5% | 1% |
| Aug 2026 | 35.2% | 32.9% | 8.8% | 10.2% | 5.6% | 4.3% | 1.7% | 1.2% |
| Sep 2026 | 41% | 31.2% | 8.4% | 7.3% | 5.7% | 3.9% | 1.7% | 0.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41% | 1.5M | +23% | +5.8 points | |
| 2, held 2nd | 31.2% | 1.1M | 0% | -1.7 points | |
| 3, moved from 4th to 3rd | 8.4% | 307K | -0.03% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 267K | -24.4% | -2.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.7% | 209K | +6.9% | +0.1 points | |
| 6, held 6th | 3.9% | 143K | -4.9% | -0.4 points | |
| 7, held 7th | 1.7% | 60.6K | +0.03% | -0.1 points | |
| 8, held 8th | 0.9% | 33.1K | -18.3% | -0.3 points |
41%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.8 points.
2.
Ninja31.2%
Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
HexClad8.4%
Moved from 4th to 3rd. 307K estimated branded searches, -0.03% vs prior month. Share -0.5 points.
4.
Ooni7.3%
Moved from 3rd to 4th. 267K estimated branded searches, -24.4% vs prior month. Share -2.9 points.
5.
Made In5.7%
Held 5th. 209K estimated branded searches, +6.9% vs prior month. Share +0.1 points.
6.
All-Clad3.9%
Held 6th. 143K estimated branded searches, -4.9% vs prior month. Share -0.4 points.
7.
Caraway1.7%
Held 7th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.
8.
Scanpan0.9%
Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
Compare search popularity between Caraway and its closest rivals
Every comparison with Caraway
14 comparisons
How has branded search demand for Caraway changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Caraway worldwide held steady at 60.6K.
- Across the 12 months ending September 2026, Caraway’s estimated Share of Search among grill pan brands worldwide peaked at 2.7% in December 2025 and was lowest at 1.4% in June 2026.
How did search popularity change for grill pan brands worldwide in September 2026?
6 changes
In September 2026, Le Creuset gained estimated Share of Search among grill pan brands worldwide, from 35.2% to 41%.
In September 2026, Ooni lost estimated Share of Search among grill pan brands worldwide, from 10.2% to 7.3%.
In September 2026, Ninja lost estimated Share of Search among grill pan brands worldwide, from 32.9% to 31.2%.
All-Clad’s estimated Share of Search among grill pan brands worldwide has lost ground for 3 months in a row, from 8.2% to 3.9% in September 2026.
In September 2026, HexClad rose from 4th to 3rd among grill pan brands worldwide.
Estimated monthly branded searches for Scanpan worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Caraway compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Grill pan brands | 7th of 8 | 1.7% | Shown above |
| Pots and pans brands | 7th of 7 | 1.7% | Show ranking |
| Frying pan brands | 6th of 7 | 1.8% | Show ranking |
| Roasting pan brands | 5th of 6 | 2.7% | Show ranking |
| Loaf pan brands | 5th of 6 | 3% | Show ranking |
| Saute pan brands | 3rd of 3 | 3.6% | Show ranking |
| Premium cookware brands | 5th of 5 | 6.6% | Show ranking |
| Ceramic cookware brands | 3rd of 3 | 10.5% | Show ranking |
How is Caraway measured?
Brandwave collects information about searches that people make online using Caraway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- caraway cookware
- cookware caraway
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Is Caraway your brand?
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