How popular isMade In in search?
In September 2026, there were an estimated 209K branded searches for Made In worldwide which held steady over the last 12 months. Made In holds 6.9% estimated Share of Search among grill pan brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which grill pan brands compete with Made In?
Share of Search by month for Le Creuset, Made In, All-Clad, Ooni, Caraway. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Made In | All-Clad | Ooni | Caraway | Scanpan | Ninja | HexClad |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 6.8% | 6.8% | 5.6% | 3.1% | 2% | <0.01% | <0.01% |
| Nov 2025 | 71.4% | 7.8% | 7.8% | 5.3% | 5.3% | 2.4% | <0.01% | <0.01% |
| Dec 2025 | 73.5% | 6.6% | 8.1% | 4.4% | 5.4% | 2% | <0.01% | 0.01% |
| Jan 2026 | 72.1% | 7.9% | 7.9% | 5.3% | 4.4% | 2.4% | 0.01% | <0.01% |
| Feb 2026 | 72.9% | 8.1% | 8.1% | 5.4% | 3.6% | 2% | 0.01% | <0.01% |
| Mar 2026 | 72% | 8% | 6.5% | 8% | 3.6% | 2% | 0.01% | <0.01% |
| Apr 2026 | 73.6% | 6.6% | 6.6% | 8.1% | 3% | 2% | <0.01% | <0.01% |
| May 2026 | 69.3% | 7.7% | 6.3% | 11.4% | 3.4% | 1.9% | <0.01% | <0.01% |
| Jun 2026 | 66% | 7.3% | 13.3% | 8.9% | 2.7% | 1.8% | 0.01% | <0.01% |
| Jul 2026 | 72.5% | 8% | 6.5% | 8% | 2.9% | 2% | <0.01% | <0.01% |
| Aug 2026 | 71.7% | 7.9% | 6.5% | 7.9% | 3.6% | 2.4% | <0.01% | <0.01% |
| Sep 2026 | 77% | 6.9% | 5.6% | 5.6% | 3.1% | 1.7% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77% | 1.5M | +23% | +5.3 points | |
| 2, held 2nd | 6.9% | 135K | 0% | -1 points | |
| 3, moved from 4th to 3rd | 5.6% | 110K | 0% | -0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.6% | 110K | -18.5% | -2.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.1% | 60.5K | 0% | -0.5 points | |
| 6, held 6th | 1.7% | 33.1K | -18.3% | -0.7 points | |
| 7, moved from 8th to 7th | <0.01% | 140 | -17.6% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | <0.01% | 90 | -47.1% | 0 pointsmoved from 7th to 8th |
77%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.3 points.
2.
Made In6.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1 points.
3.
All-Clad5.6%
Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Ooni5.6%
Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.3 points.
5.
Caraway3.1%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Scanpan1.7%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
7.
Ninja<0.01%
Moved from 8th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
8.
HexClad<0.01%
Moved from 7th to 8th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.
Compare search popularity between Made In and its closest rivals
How has branded search demand for Made In changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Made In worldwide held steady at 209K.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among grill pan brands worldwide peaked at 8.1% in February 2026 and was lowest at 6.6% in December 2025.
- Across the 12 months ending September 2026, Made In rose from 3rd to 2nd among grill pan brands worldwide.
How did search popularity change for grill pan brands worldwide in September 2026?
6 changes
In September 2026, Le Creuset gained estimated Share of Search among grill pan brands worldwide, from 71.7% to 77%.
In September 2026, Ooni lost estimated Share of Search among grill pan brands worldwide, from 7.9% to 5.6%.
In September 2026, Made In lost estimated Share of Search among grill pan brands worldwide, from 7.9% to 6.9%.
In September 2026, All-Clad lost estimated Share of Search among grill pan brands worldwide, from 6.5% to 5.6%.
In September 2026, Scanpan lost estimated Share of Search among grill pan brands worldwide, from 2.4% to 1.7%.
In September 2026, Ninja rose from 8th to 7th among grill pan brands worldwide.
Where does Made In compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pots and pans brands | 3rd of 7 | 6.8% | Show ranking |
| Grill pan brands | 2nd of 8 | 6.9% | Shown above |
| Frying pan brands | 2nd of 7 | 7.4% | Show ranking |
| Knife set brands | 3rd of 6 | 9.9% | Show ranking |
| Premium cookware brands | 2nd of 5 | 22.9% | Show ranking |
How is Made In measured?
Brandwave collects information about searches that people make online using Made In’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- cookware made in
- made in cookware
- madein
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Is Made In your brand?
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