How popular isLe Creuset in search?
In September 2026, there were an estimated 1.5M branded searches for Le Creuset worldwide which held steady over the last 12 months. Le Creuset holds 81.8% estimated Share of Search among roasting dish brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which roasting dish brands compete with Le Creuset?
Share of Search by month for Le Creuset, Pyrex, Staub. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Pyrex | Staub | Scanpan |
|---|---|---|---|---|
| Oct 2025 | 80.2% | 8.8% | 8.8% | 2.2% |
| Nov 2025 | 81.1% | 7.3% | 8.9% | 2.7% |
| Dec 2025 | 81.5% | 7.3% | 9% | 2.2% |
| Jan 2026 | 76.9% | 10.3% | 10.3% | 2.5% |
| Feb 2026 | 78.6% | 10.6% | 8.7% | 2.1% |
| Mar 2026 | 78.6% | 10.6% | 8.7% | 2.1% |
| Apr 2026 | 79.8% | 10.8% | 7.2% | 2.2% |
| May 2026 | 79.8% | 10.8% | 7.2% | 2.2% |
| Jun 2026 | 80.9% | 10.9% | 6% | 2.2% |
| Jul 2026 | 80.9% | 10.9% | 6% | 2.2% |
| Aug 2026 | 77.6% | 12.8% | 7% | 2.6% |
| Sep 2026 | 81.8% | 9% | 7.4% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.8% | 1.5M | +23% | +4.2 points | |
| 2, held 2nd | 9% | 165K | -17.9% | -3.8 points | |
| 3, held 3rd | 7.4% | 135K | +22.7% | +0.4 points | |
| 4, held 4th | 1.8% | 33.1K | -18.3% | -0.8 points |
81.8%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.2 points.
2.
Pyrex9%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.8 points.
3.
Staub7.4%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.4 points.
4.
Scanpan1.8%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.
Compare search popularity between Le Creuset and its closest rivals
Every comparison with Le Creuset
21 comparisons
- KitchenAid vs Le Creuset
- Le Creuset vs Ninja
- Le Creuset vs Tupperware
- Le Creuset vs Tefal
- HexClad vs Le Creuset
- Le Creuset vs Tramontina
- Le Creuset vs Ooni
- Cuisinart vs Le Creuset
- Le Creuset vs Made In
- Le Creuset vs Pyrex
- All-Clad vs Le Creuset
- Le Creuset vs Staub
- Le Creuset vs Oxo
- Joseph Joseph vs Le Creuset
- Le Creuset vs Wiltshire
- Caraway vs Le Creuset
- Le Creuset vs Scanpan
- Le Creuset vs USA Pan
- Circulon vs Le Creuset
- Baker's Secret vs Le Creuset
- Chicago Metallic vs Le Creuset
How has branded search demand for Le Creuset changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among roasting dish brands worldwide increased from 80.2% to 81.8%.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among roasting dish brands worldwide peaked at 81.8% in September 2026 and was lowest at 76.9% in January 2026.
How did search popularity change for roasting dish brands worldwide in September 2026?
4 changes
In September 2026, Le Creuset gained estimated Share of Search among roasting dish brands worldwide, from 77.6% to 81.8%.
In September 2026, Pyrex lost estimated Share of Search among roasting dish brands worldwide, from 12.8% to 9%.
In September 2026, Scanpan lost estimated Share of Search among roasting dish brands worldwide, from 2.6% to 1.8%.
Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Where does Le Creuset compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Measuring spoons brands | 1st of 4 | 38.3% | Show ranking |
| Grill pan brands | 1st of 8 | 38.4% | Show ranking |
| Pots and pans brands | 1st of 7 | 39.3% | Show ranking |
| Griddle pan brands | 1st of 6 | 40.1% | Show ranking |
| Frying pan brands | 1st of 7 | 41.5% | Show ranking |
| Induction pans brands | 1st of 4 | 43.4% | Show ranking |
| Measuring cups brands | 1st of 6 | 44.6% | Show ranking |
| Bakeware brands | 1st of 8 | 44.8% | Show ranking |
| Cookware brands | 1st of 4 | 66.9% | Show ranking |
| Roasting pan brands | 1st of 6 | 67.2% | Show ranking |
| Loaf pan brands | 1st of 6 | 75.3% | Show ranking |
| Cast iron skillet brands | 1st of 3 | 78.9% | Show ranking |
| Turkey roaster brands | 1st of 3 | 80.8% | Show ranking |
| Roasting dish brands | 1st of 4 | 81.8% | Shown above |
| Saute pan brands | 1st of 3 | 88% | Show ranking |
How is Le Creuset measured?
Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- le creuset
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Is Le Creuset your brand?
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