Brandwave

How popular isStaub in search?

In September 2026, there were an estimated 135K branded searches for Staub worldwide which is down 18.2% over the last 12 months. Staub holds 7.4% estimated Share of Search among roasting dish brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset81.8%
  2. Pyrex9%
  3. Staub7.4%
  4. Scanpan1.8%
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Which roasting dish brands compete with Staub?

Staub against roasting dish brands worldwide, by month

Share of Search by month for Le Creuset, Pyrex, Staub. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetPyrexStaubScanpan
Oct 202580.2%8.8%8.8%2.2%
Nov 202581.1%7.3%8.9%2.7%
Dec 202581.5%7.3%9%2.2%
Jan 202676.9%10.3%10.3%2.5%
Feb 202678.6%10.6%8.7%2.1%
Mar 202678.6%10.6%8.7%2.1%
Apr 202679.8%10.8%7.2%2.2%
May 202679.8%10.8%7.2%2.2%
Jun 202680.9%10.9%6%2.2%
Jul 202680.9%10.9%6%2.2%
Aug 202677.6%12.8%7%2.6%
Sep 202681.8%9%7.4%1.8%

  1. 1.Le Creuset

    81.8%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.2 points.

  2. 2.Pyrex

    9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.8 points.

  3. 3.Staub

    7.4%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  4. 4.Scanpan

    1.8%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

Compare search popularity between Staub and its closest rivals

Every comparison with Staub

How has branded search demand for Staub changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Staub worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Staub’s estimated Share of Search among roasting dish brands worldwide decreased from 8.8% to 7.4%.
  • Across the 12 months ending September 2026, Staub’s estimated Share of Search among roasting dish brands worldwide peaked at 10.3% in January 2026 and was lowest at 6% in June 2026.

How did search popularity change for roasting dish brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among roasting dish brands worldwide, from 77.6% to 81.8%.

  2. In September 2026, Pyrex lost estimated Share of Search among roasting dish brands worldwide, from 12.8% to 9%.

  3. In September 2026, Scanpan lost estimated Share of Search among roasting dish brands worldwide, from 2.6% to 1.8%.

  4. Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Staub compete?

Staub is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Griddle pan brands3rd of 66%Show ranking
Cookware brands3rd of 47%Show ranking
Roasting dish brands3rd of 47.4%Shown above
Cast iron skillet brands2nd of 37.7%Show ranking

How is Staub measured?

Brandwave collects information about searches that people make online using Staub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • staub

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How the Brand Demand Index is measured

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