Brandwave

How popular isScanpan in search?

In September 2026, there were an estimated 33.1K branded searches for Scanpan worldwide which is down 18.3% over the last 12 months. Scanpan holds 1.8% estimated Share of Search among roasting dish brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset81.8%
  2. Pyrex9%
  3. Staub7.4%
  4. Scanpan1.8%
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Which roasting dish brands compete with Scanpan?

Scanpan against roasting dish brands worldwide, by month

Share of Search by month for Le Creuset, Pyrex, Staub, Scanpan. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetPyrexStaubScanpan
Oct 202580.2%8.8%8.8%2.2%
Nov 202581.1%7.3%8.9%2.7%
Dec 202581.5%7.3%9%2.2%
Jan 202676.9%10.3%10.3%2.5%
Feb 202678.6%10.6%8.7%2.1%
Mar 202678.6%10.6%8.7%2.1%
Apr 202679.8%10.8%7.2%2.2%
May 202679.8%10.8%7.2%2.2%
Jun 202680.9%10.9%6%2.2%
Jul 202680.9%10.9%6%2.2%
Aug 202677.6%12.8%7%2.6%
Sep 202681.8%9%7.4%1.8%
  1. 1.Le Creuset

    81.8%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.2 points.

  2. 2.Pyrex

    9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.8 points.

  3. 3.Staub

    7.4%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  4. 4.Scanpan

    1.8%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

Compare search popularity between Scanpan and its closest rivals

How has branded search demand for Scanpan changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Scanpan worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Scanpan’s estimated Share of Search among roasting dish brands worldwide held steady, from 2.2% to 1.8%.

How did search popularity change for roasting dish brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among roasting dish brands worldwide, from 77.6% to 81.8%.

  2. In September 2026, Pyrex lost estimated Share of Search among roasting dish brands worldwide, from 12.8% to 9%.

  3. In September 2026, Scanpan lost estimated Share of Search among roasting dish brands worldwide, from 2.6% to 1.8%.

  4. Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Scanpan compete?

Scanpan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grill pan brands8th of 80.9%Show ranking
Roasting dish brands4th of 41.8%Shown above

How is Scanpan measured?

Brandwave collects information about searches that people make online using Scanpan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • scanpan

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How the Brand Demand Index is measured

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Is Scanpan your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.