Brandwave

HexClad vs Ninja:Which is searched more?

In September 2026, Ninja had more branded searches than HexClad among pots and pans brands worldwide. Ninja was estimated to have 1.1M branded searches compared to HexClad’s 307K, and held a 32% Share of Search versus HexClad’s 8.6%. These are worldwide searches for English-language branded terms.

Share of Search among pots and pans brands worldwide in September 2026Which is more popular in search, HexClad or Ninja?
HexClad8.6%307K searches
vs
Ninja32%1.1M searches

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Which is more popular in search, HexClad or Ninja?

Compare the pots and pans brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HexClad and Ninja among pots and pans brands worldwide, by month

Share of Search by month for Ninja, HexClad. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaHexCladCuisinartMade InAll-CladCaraway
Oct 202540%29.3%11.4%6.8%5.6%5.2%1.6%
Nov 202534.5%26.5%17.1%6.7%6.9%5.9%2.5%
Dec 202536.8%26.5%14.4%7.4%6%6.3%2.7%
Jan 202634.6%31.7%10.6%8.9%6.3%5.9%2.1%
Feb 202636.3%32.2%10.8%6.9%6.2%5.8%1.8%
Mar 202636.7%32.6%9.2%8.7%5.9%5.1%1.8%
Apr 202637.5%33.8%10.8%6.6%4.9%4.9%1.5%
May 202637.7%29.8%11.2%7.6%6.5%5.3%1.9%
Jun 202636.1%32.5%9.1%6.2%5.8%8.8%1.5%
Jul 202639%29.9%10.2%7.9%6.3%5.1%1.6%
Aug 202636.6%34.3%9.2%7.6%5.9%4.5%1.8%
Sep 202642%32%8.6%6%5.8%4%1.7%

How has the HexClad and Ninja comparison changed over the last 12 months?

  • Ninja was ahead of HexClad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HexClad’s estimated Share of Search among pots and pans brands worldwide moved from 11.4% to 8.6%, and its estimated monthly branded searches moved from 429K to 307K.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pots and pans brands worldwide moved from 29.3% to 32%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for pots and pans brands worldwide in September 2026?

  1. In September 2026, Ninja lost estimated Share of Search among pots and pans brands worldwide, from 34.3% to 32%.

  2. In September 2026, HexClad lost estimated Share of Search among pots and pans brands worldwide, from 9.2% to 8.6%.

Other head-to-heads among pots and pans brands

How each brand is measured

Brandwave collects information about searches that people make online using HexClad’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

3 branded search terms

  • cookware hexclad
  • hexclad
  • hexclad cookware

Ninja

3 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja kitchen

How the Brand Demand Index is measured

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