Made In vs Ninja:Which is searched more?
In September 2026, Ninja had more branded searches than Made In among pots and pans brands worldwide. Ninja was estimated to have 1.1M branded searches compared to Made In’s 209K, and held a 32% Share of Search versus Made In’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Made In or Ninja?
Compare the pots and pans brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Made In. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Ninja | HexClad | Cuisinart | Made In | All-Clad | Caraway |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 29.3% | 11.4% | 6.8% | 5.6% | 5.2% | 1.6% |
| Nov 2025 | 34.5% | 26.5% | 17.1% | 6.7% | 6.9% | 5.9% | 2.5% |
| Dec 2025 | 36.8% | 26.5% | 14.4% | 7.4% | 6% | 6.3% | 2.7% |
| Jan 2026 | 34.6% | 31.7% | 10.6% | 8.9% | 6.3% | 5.9% | 2.1% |
| Feb 2026 | 36.3% | 32.2% | 10.8% | 6.9% | 6.2% | 5.8% | 1.8% |
| Mar 2026 | 36.7% | 32.6% | 9.2% | 8.7% | 5.9% | 5.1% | 1.8% |
| Apr 2026 | 37.5% | 33.8% | 10.8% | 6.6% | 4.9% | 4.9% | 1.5% |
| May 2026 | 37.7% | 29.8% | 11.2% | 7.6% | 6.5% | 5.3% | 1.9% |
| Jun 2026 | 36.1% | 32.5% | 9.1% | 6.2% | 5.8% | 8.8% | 1.5% |
| Jul 2026 | 39% | 29.9% | 10.2% | 7.9% | 6.3% | 5.1% | 1.6% |
| Aug 2026 | 36.6% | 34.3% | 9.2% | 7.6% | 5.9% | 4.5% | 1.8% |
| Sep 2026 | 42% | 32% | 8.6% | 6% | 5.8% | 4% | 1.7% |
How has the Made In and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Made In in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among pots and pans brands worldwide moved from 5.6% to 5.8%, and its estimated monthly branded searches held steady at 209K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pots and pans brands worldwide moved from 29.3% to 32%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for pots and pans brands worldwide in September 2026?
1 change
In September 2026, Ninja lost estimated Share of Search among pots and pans brands worldwide, from 34.3% to 32%.
Other head-to-heads among pots and pans brands
How each brand is measured
Brandwave collects information about searches that people make online using Made In’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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