Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.1M branded searches for Ninja worldwide which held steady over the last 12 months. Ninja holds 41.2% estimated Share of Search among crock pot brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid46%
  2. Ninja41.2%
  3. Cuisinart7.7%
  4. All-Clad5.2%
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Which crock pot brands compete with Ninja?

Ninja against crock pot brands worldwide, by month

Share of Search by month for KitchenAid, Ninja, Cuisinart, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidNinjaCuisinartAll-Clad
Oct 202554.1%32.5%7.6%5.8%
Nov 202553.9%31.3%7.9%6.9%
Dec 202555.2%29.6%8.3%7%
Jan 202647.3%35.9%10.1%6.7%
Feb 202649%36.5%7.8%6.6%
Mar 202649.4%35.5%9.5%5.6%
Apr 202650%37.3%7.2%5.4%
May 202648.4%36%9.2%6.4%
Jun 202642.1%39.7%7.6%10.7%
Jul 202647.8%36.4%9.6%6.2%
Aug 202644.1%41.3%9.2%5.4%
Sep 202646%41.2%7.7%5.2%

  1. 1.KitchenAid

    46%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.9 points.

  2. 2.Ninja

    41.2%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Cuisinart

    7.7%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -1.5 points.

  4. 4.All-Clad

    5.2%

    Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -0.3 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among crock pot brands worldwide increased from 32.5% to 41.2%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among crock pot brands worldwide peaked at 41.3% in August 2026 and was lowest at 29.6% in December 2025.

How did search popularity change for crock pot brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among crock pot brands worldwide, from 44.1% to 46%.

  2. In September 2026, Cuisinart lost estimated Share of Search among crock pot brands worldwide, from 9.2% to 7.7%.

  3. All-Clad’s estimated Share of Search among crock pot brands worldwide has lost ground for 3 months in a row, from 10.7% to 5.2% in September 2026.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands3rd of 915.6%Show ranking
Toaster oven brands3rd of 622.1%Show ranking
Air fryer brands1st of 824.8%Show ranking
Ice cream maker brands2nd of 526.4%Show ranking
Chip fryer brands2nd of 527.4%Show ranking
Blender brands2nd of 527.5%Show ranking
Pressure cooker brands1st of 527.8%Show ranking
Grill pan brands2nd of 831.2%Show ranking
Pots and pans brands2nd of 732%Show ranking
Griddle pan brands2nd of 632.7%Show ranking
Frying pan brands2nd of 733.9%Show ranking
Induction pans brands2nd of 435.6%Show ranking
Pancake maker brands1st of 635.6%Show ranking
Knife set brands2nd of 638.3%Show ranking
Soda maker brands1st of 540%Show ranking
Crock pot brands2nd of 441.2%Shown above
Cold press juicer brands1st of 541.3%Show ranking
Multi cooker brands1st of 342.4%Show ranking
Mini chopper brands2nd of 343.4%Show ranking
Belgian waffle maker brands1st of 448.1%Show ranking
Smoker grill brands1st of 360%Show ranking
Egg poacher brands1st of 476.1%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja kitchen

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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