Brandwave

KitchenAid vs Ninja:Which is searched more?

In September 2026, KitchenAid had more branded searches than Ninja among crock pot brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Ninja’s 1.1M, and held a 46% Share of Search versus Ninja’s 41.2%. These are worldwide searches for English-language branded terms.

Share of Search among crock pot brands worldwide in September 2026Which is more popular in search, KitchenAid or Ninja?
KitchenAid46%1.3M searches
vs
Ninja41.2%1.1M searches

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Which is more popular in search, KitchenAid or Ninja?

Compare the crock pot brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

KitchenAid and Ninja among crock pot brands worldwide, by month

Share of Search by month for KitchenAid, Ninja. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidNinjaCuisinartAll-Clad
Oct 202554.1%32.5%7.6%5.8%
Nov 202553.9%31.3%7.9%6.9%
Dec 202555.2%29.6%8.3%7%
Jan 202647.3%35.9%10.1%6.7%
Feb 202649%36.5%7.8%6.6%
Mar 202649.4%35.5%9.5%5.6%
Apr 202650%37.3%7.2%5.4%
May 202648.4%36%9.2%6.4%
Jun 202642.1%39.7%7.6%10.7%
Jul 202647.8%36.4%9.6%6.2%
Aug 202644.1%41.3%9.2%5.4%
Sep 202646%41.2%7.7%5.2%

How has the KitchenAid and Ninja comparison changed over the last 12 months?

  • KitchenAid was ahead of Ninja in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among crock pot brands worldwide moved from 54.1% to 46%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among crock pot brands worldwide moved from 32.5% to 41.2%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for crock pot brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among crock pot brands worldwide, from 44.1% to 46%.

Other head-to-heads among crock pot brands

How each brand is measured

Brandwave collects information about searches that people make online using KitchenAid’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Ninja

3 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja kitchen

How the Brand Demand Index is measured

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