Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.4M branded searches for Ninja worldwide which is up 12.7% over the last 12 months. Ninja holds 40.2% estimated Share of Search among pancake maker brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja40.2%
  2. Breville25.5%
  3. Tefal16.2%
  4. Domo13%
  5. Russell Hobbs4.4%
  6. Lakeland0.62%
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Which pancake maker brands compete with Ninja?

Ninja against pancake maker brands worldwide, by month

Share of Search by month for Ninja, Breville, Tefal, Domo, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleTefalDomoRussell HobbsLakeland
Oct 202537%24.5%17.5%13.5%6.2%1.2%
Nov 202540%27.6%18.7%7.5%5.2%1%
Dec 202539.6%28.9%15.8%9.7%5.3%0.71%
Jan 202638.6%26.3%17.8%11.2%5.4%0.77%
Feb 202639%24.5%18.5%11.9%5.5%0.61%
Mar 202637.6%24.1%18%14.2%5.6%0.4%
Apr 202639.4%25.2%15.3%14.8%4.9%0.37%
May 202635.5%25.7%18.4%15.1%5%0.31%
Jun 202639.3%25.5%15.1%14.8%5%0.29%
Jul 202637.1%30.3%14%13.1%5.3%0.29%
Aug 202639.9%26.2%14.8%14%4.8%0.4%
Sep 202640.2%25.5%16.2%13%4.4%0.62%

  1. 1.Ninja

    40.2%

    Held 1st. 1.4M estimated branded searches, +8.2% vs prior month. Share +0.4 points.

  2. 2.Breville

    25.5%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share -0.7 points.

  3. 3.Tefal

    16.2%

    Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +1.4 points.

  4. 4.Domo

    13%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Russell Hobbs

    4.4%

    Held 5th. 153K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Lakeland

    0.62%

    Held 6th. 21.5K estimated branded searches, +68% vs prior month. Share +0.2 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide rose from 1.2M to 1.4M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pancake maker brands worldwide increased from 37% to 40.2%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pancake maker brands worldwide peaked at 40.2% in September 2026 and was lowest at 35.5% in May 2026.

How did search popularity change for pancake maker brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among pancake maker brands worldwide, from 14.8% to 16.2%.

  2. In September 2026, Domo lost estimated Share of Search among pancake maker brands worldwide, from 14% to 13%.

  3. In September 2026, Breville lost estimated Share of Search among pancake maker brands worldwide, from 26.2% to 25.5%.

  4. Estimated monthly branded searches for Ninja worldwide rose 12.7% over 12 measured months, from 1.2M to 1.4M in September 2026.

  5. Estimated monthly branded searches for Lakeland worldwide fell 48.1% over 12 measured months, from 41.5K to 21.5K in September 2026.

  6. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands2nd of 917.8%Show ranking
Toaster oven brands2nd of 625.7%Show ranking
Air fryer brands1st of 827.3%Show ranking
Pressure cooker brands1st of 530.2%Show ranking
Ice cream maker brands1st of 530.3%Show ranking
Chip fryer brands2nd of 531.4%Show ranking
Blender brands1st of 531.5%Show ranking
Grill pan brands2nd of 835.5%Show ranking
Pots and pans brands2nd of 736.4%Show ranking
Griddle pan brands2nd of 637.2%Show ranking
Frying pan brands2nd of 738.4%Show ranking
Induction pans brands2nd of 440.2%Show ranking
Pancake maker brands1st of 640.2%Shown above
Soda maker brands1st of 541.6%Show ranking
Knife set brands1st of 643%Show ranking
Multi cooker brands1st of 343.7%Show ranking
Cold press juicer brands1st of 545.9%Show ranking
Crock pot brands1st of 446%Show ranking
Mini chopper brands1st of 348.3%Show ranking
Belgian waffle maker brands1st of 452.9%Show ranking
Smoker grill brands1st of 364.6%Show ranking
Egg poacher brands1st of 479.5%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja crock pot
  • ninja egg poacher
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pots and pans
  • ninja smoker grill
  • ninja soda

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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