How popular isTefal in search?
In September 2026, there were an estimated 560K branded searches for Tefal worldwide which held steady over the last 12 months. Tefal holds 17.5% estimated Share of Search among pancake maker brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ninja35.8%Breville27.5%
Tefal17.5%
Domo14.1%
Russell Hobbs4.8%
Lakeland0.21%
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Which pancake maker brands compete with Tefal?
Share of Search by month for Ninja, Breville, Tefal, Domo, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Tefal | Domo | Russell Hobbs | Lakeland |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 25.8% | 18.4% | 14.2% | 6.6% | 0.31% |
| Nov 2025 | 37.2% | 29.3% | 19.8% | 7.9% | 5.5% | 0.32% |
| Dec 2025 | 36.6% | 30.6% | 16.7% | 10.2% | 5.6% | 0.27% |
| Jan 2026 | 36% | 27.6% | 18.7% | 11.8% | 5.7% | 0.32% |
| Feb 2026 | 36.6% | 25.6% | 19.3% | 12.4% | 5.7% | 0.33% |
| Mar 2026 | 35.5% | 25% | 18.7% | 14.7% | 5.8% | 0.22% |
| Apr 2026 | 37.4% | 26.1% | 15.9% | 15.3% | 5.1% | 0.22% |
| May 2026 | 33.4% | 26.6% | 19% | 15.6% | 5.2% | 0.19% |
| Jun 2026 | 37.4% | 26.4% | 15.6% | 15.3% | 5.1% | 0.18% |
| Jul 2026 | 34.7% | 31.4% | 14.5% | 13.7% | 5.5% | 0.2% |
| Aug 2026 | 37.2% | 27.5% | 15.5% | 14.6% | 5% | 0.21% |
| Sep 2026 | 35.8% | 27.5% | 17.5% | 14.1% | 4.8% | 0.21% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.8% | 1.1M | 0% | -1.4 points | |
| 2, held 2nd | 27.5% | 879K | +4.1% | +0.1 points | |
| 3, held 3rd | 17.5% | 560K | +17.2% | +2 points | |
| 4, held 4th | 14.1% | 450K | 0% | -0.5 points | |
| 5, held 5th | 4.8% | 153K | 0% | -0.2 points | |
| 6, held 6th | 0.21% | 6.6K | 0% | 0 points |
1.
Ninja35.8%
Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
27.5%
Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +0.1 points.
3.
17.5%
Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +2 points.
4.
Domo14.1%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.8%
Held 5th. 153K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Lakeland0.21%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tefal and its closest rivals
Every comparison with Tefal
28 comparisons
- Panasonic vs Tefal
- De'Longhi vs Tefal
- Instant vs Tefal
- Breville vs Tefal
- KitchenAid vs Tefal
- Le Creuset vs Tefal
- Ninja vs Tefal
- Philips vs Tefal
- Tefal vs Thermomix
- BISSELL vs Tefal
- Domo vs Tefal
- LG vs Tefal
- Kenwood vs Tefal
- Samsung vs Tefal
- COSORI vs Tefal
- Black and Decker vs Tefal
- Rowenta vs Tefal
- Bosch vs Tefal
- Russell Hobbs vs Tefal
- All-Clad vs Tefal
- Staub vs Tefal
- Sunbeam vs Tefal
- Conair vs Tefal
- Dreo vs Tefal
- Steamery vs Tefal
- Circulon vs Tefal
- Lakeland vs Tefal
- Fridja vs Tefal
How has branded search demand for Tefal changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among pancake maker brands worldwide decreased from 18.4% to 17.5%.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among pancake maker brands worldwide peaked at 19.8% in November 2025 and was lowest at 14.5% in July 2026.
How did search popularity change for pancake maker brands worldwide in September 2026?
5 changes
In September 2026, Tefal gained estimated Share of Search among pancake maker brands worldwide, from 15.5% to 17.5%.
In September 2026, Ninja lost estimated Share of Search among pancake maker brands worldwide, from 37.2% to 35.8%.
In September 2026, Domo lost estimated Share of Search among pancake maker brands worldwide, from 14.6% to 14.1%.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Where does Tefal compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 6th of 9 | 7.7% | Show ranking |
| Air fryer brands | 5th of 8 | 12.2% | Show ranking |
| Chip fryer brands | 4th of 5 | 13.4% | Show ranking |
| Pressure cooker brands | 5th of 5 | 13.6% | Show ranking |
| Griddle pan brands | 3rd of 6 | 16% | Show ranking |
| Induction pans brands | 3rd of 4 | 17.4% | Show ranking |
| Pancake maker brands | 3rd of 6 | 17.5% | Shown above |
| Irons | 3rd of 6 | 18.6% | Show ranking |
| Clothes steamer brands | 2nd of 5 | 23.6% | Show ranking |
| Garment steamers | 2nd of 6 | 24.5% | Show ranking |
| Steam iron brands | 2nd of 6 | 24.8% | Show ranking |
How is Tefal measured?
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
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Is Tefal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.