Brandwave

Irons:Which brands are most popular in search?

In August 2026, Philips was the most searched among irons worldwide, with an estimated 1.1M branded searches and 54.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips54.9%
  2. Tefal18.4%
  3. Bosch10.3%
  4. Rowenta8.2%
  5. Sunbeam4.5%
  6. Panasonic3.7%

Follow irons and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the irons people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among irons worldwide, by month

Share of Search by month for Philips, Tefal, Bosch, Rowenta, Sunbeam, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsTefalBoschRowentaSunbeamPanasonic
Oct 202549.3%20.5%9.4%9.2%4.1%7.5%
Nov 202548.3%25.4%6.5%11.4%3.4%5.1%
Dec 202554.2%21.6%6.7%9.6%3.5%4.3%
Jan 202648.3%24.3%7.6%10.9%4%4.9%
Feb 202651.4%23.7%7.4%8.7%3.9%4.8%
Mar 202649.7%23.4%8.9%8.6%4.7%4.7%
Apr 202651.9%20.4%9.5%9.1%5%4.1%
May 202648%23.7%9%10.6%4.8%3.9%
Jun 202649.4%20%9.2%13.3%4%4%
Jul 202655%15.7%8.9%12.8%3.9%3.9%
Aug 202654.9%18.4%10.3%8.2%4.5%3.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Philips

    54.9%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share 0 points.

  2. 2.Tefal

    18.4%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  3. 3.Bosch

    10.3%

    Moved from 4th to 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.

  4. 4.Rowenta

    8.2%

    Moved from 3rd to 4th. 165K estimated branded searches, -32.9% vs prior month. Share -4.6 points.

  5. 5.Sunbeam

    4.5%

    Moved from 6th to 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  6. 6.Panasonic

    3.7%

    Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among irons worldwide?

In August 2026, Philips was the most searched among irons worldwide, with an estimated 1.1M branded searches and 54.9% estimated Share of Search within this set. Tefal is in 2nd place, 36.6 percentage points behind at 18.4% Share of Search.

Global irons, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips49.3% → 54.9%55%Jul 202648%May 20261st
Tefal20.5% → 18.4%25.4%Nov 202515.7%Jul 20262nd
Bosch9.4% → 10.3%10.3%Aug 20266.5%Nov 20253rd
Rowenta9.2% → 8.2%13.3%Jun 20268.2%Aug 20264th
Sunbeam4.1% → 4.5%5%Apr 20263.4%Nov 20256th → 5th
Panasonic7.5% → 3.7%7.5%Oct 20253.7%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among irons worldwide increased from 49.3% to 54.9%.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among irons worldwide decreased from 20.5% to 18.4%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among irons worldwide increased from 9.4% to 10.3%.
  • Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among irons worldwide decreased from 9.2% to 8.2%.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among irons worldwide decreased from 7.5% to 3.7%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among irons worldwide peaked at 55% in July 2026 and was lowest at 48% in May 2026.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among irons worldwide peaked at 25.4% in November 2025 and was lowest at 15.7% in July 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among irons worldwide peaked at 10.3% in August 2026 and was lowest at 6.5% in November 2025.
  • Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among irons worldwide peaked at 13.3% in June 2026 and was lowest at 8.2% in August 2026.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among irons worldwide peaked at 5% in April 2026 and was lowest at 3.4% in November 2025.
  • Across the 11 months ending August 2026, Sunbeam rose from 6th to 5th among irons worldwide.
  • Across the 11 months ending August 2026, Panasonic fell from 5th to 6th among irons worldwide.

How did search popularity change for irons worldwide in August 2026?

  1. In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%.

  2. In August 2026, Sunbeam overtook Panasonic to rank 5th among irons worldwide, at 4.5%.

  3. In August 2026, Tefal gained estimated Share of Search among irons worldwide, from 15.7% to 18.4%.

  4. In August 2026, Rowenta lost estimated Share of Search among irons worldwide, from 12.8% to 8.2%.

  5. Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free