How popular isSunbeam in search?
In August 2026, there were an estimated 90.5K branded searches for Sunbeam worldwide which held steady over the last 11 months. Sunbeam holds 4.5% estimated Share of Search among irons worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which irons compete with Sunbeam?
Share of Search by month for Philips, Tefal, Bosch, Rowenta, Sunbeam, Panasonic. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Tefal | Bosch | Rowenta | Sunbeam | Panasonic |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 20.5% | 9.4% | 9.2% | 4.1% | 7.5% |
| Nov 2025 | 48.3% | 25.4% | 6.5% | 11.4% | 3.4% | 5.1% |
| Dec 2025 | 54.2% | 21.6% | 6.7% | 9.6% | 3.5% | 4.3% |
| Jan 2026 | 48.3% | 24.3% | 7.6% | 10.9% | 4% | 4.9% |
| Feb 2026 | 51.4% | 23.7% | 7.4% | 8.7% | 3.9% | 4.8% |
| Mar 2026 | 49.7% | 23.4% | 8.9% | 8.6% | 4.7% | 4.7% |
| Apr 2026 | 51.9% | 20.4% | 9.5% | 9.1% | 5% | 4.1% |
| May 2026 | 48% | 23.7% | 9% | 10.6% | 4.8% | 3.9% |
| Jun 2026 | 49.4% | 20% | 9.2% | 13.3% | 4% | 4% |
| Jul 2026 | 55% | 15.7% | 8.9% | 12.8% | 3.9% | 3.9% |
| Aug 2026 | 54.9% | 18.4% | 10.3% | 8.2% | 4.5% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 1.1M | +4.3% | 0 points | |
| 2, held 2nd | 18.4% | 368K | +22.3% | +2.7 points | |
| 3, moved from 4th to 3rd | 10.3% | 206K | +21.2% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.2% | 165K | -32.9% | -4.6 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 4.5% | 90.5K | +22.3% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.7% | 74K | 0% | -0.2 pointsmoved from 5th to 6th |
1.
Philips
54.9%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share 0 points.
2.
Tefal
18.4%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.
Bosch10.3%
Moved from 4th to 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.
4.
Rowenta
8.2%
Moved from 3rd to 4th. 165K estimated branded searches, -32.9% vs prior month. Share -4.6 points.
5.
Sunbeam4.5%
Moved from 6th to 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
3.7%
Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Sunbeam and its closest rivals
How has branded search demand for Sunbeam changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sunbeam worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among irons worldwide peaked at 5% in April 2026 and was lowest at 3.4% in November 2025.
- Across the 11 months ending August 2026, Sunbeam rose from 6th to 5th among irons worldwide.
How did search popularity change for irons worldwide in August 2026?
5 changes
In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%.
In August 2026, Sunbeam overtook Panasonic to rank 5th among irons worldwide, at 4.5%.
In August 2026, Tefal gained estimated Share of Search among irons worldwide, from 15.7% to 18.4%.
In August 2026, Rowenta lost estimated Share of Search among irons worldwide, from 12.8% to 8.2%.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.
Where does Sunbeam compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Slow cooker brands | 5th of 5 | 3.6% | Show ranking |
| Stand mixer brands | 5th of 5 | 4% | Show ranking |
| Food processor brands | 4th of 5 | 4.5% | Show ranking |
| Irons | 5th of 6 | 4.5% | Shown above |
| Bread maker brands | 4th of 5 | 6.7% | Show ranking |
| Heated blanket brands | 2nd of 6 | 11.1% | Show ranking |
| Vacuum sealer brands | 3rd of 5 | 13.2% | Show ranking |
How is Sunbeam measured?
Brandwave collects information about searches that people make online using Sunbeam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sunbeam
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Is Sunbeam your brand?
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