Brandwave

Heated blanket brands:Which are searched most?

In August 2026, Dreamland was the most searched among heated blanket brands worldwide, with an estimated 550K branded searches and 67.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dreamland67.3%
  2. Sunbeam11.1%
  3. Beurer9.1%
  4. Silentnight9.1%
  5. HoMedics3.3%
  6. Slumberdown0.23%

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Share of SearchLeaderboard

Compare the heated blanket brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among heated blanket brands worldwide, by month

Share of Search by month for Dreamland, Sunbeam, Beurer, Silentnight, HoMedics. The figures are in the table below the chart.

View monthly share of search table
MonthDreamlandSunbeamBeurerSilentnightHoMedicsSlumberdown
Oct 202561%10%10%15%3.7%0.27%
Nov 202561.7%5.6%6.8%22.7%3.1%0.18%
Dec 202539.4%4.3%5.3%47.9%2.9%0.12%
Jan 202652.4%10.5%12.8%19.2%4.7%0.34%
Feb 202660.8%10%12.2%12.2%4.5%0.22%
Mar 202665.5%10.8%8.8%10.8%3.9%0.23%
Apr 202666.8%11%9%9%4%0.19%
May 202665.5%10.8%8.8%10.8%3.9%0.19%
Jun 202669.9%9.4%9.4%7.7%3.4%0.17%
Jul 202668.7%9.2%9.2%9.2%3.4%0.16%
Aug 202667.3%11.1%9.1%9.1%3.3%0.23%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Dreamland

    67.3%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Sunbeam

    11.1%

    Moved from 4th to 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.8 points.

  3. 3.Beurer

    9.1%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Silentnight

    9.1%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.HoMedics

    3.3%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Slumberdown

    0.23%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among heated blanket brands worldwide?

In August 2026, Dreamland was the most searched among heated blanket brands worldwide, with an estimated 550K branded searches and 67.3% estimated Share of Search within this set. Sunbeam is in 2nd place, 56.2 percentage points behind at 11.1% Share of Search.

Global heated blanket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dreamland61% → 67.3%69.9%Jun 202639.4%Dec 20251st
Sunbeam10% → 11.1%11.1%Aug 20264.3%Dec 20254th → 2nd
Beurer10% → 9.1%12.8%Jan 20265.3%Dec 20253rd
Silentnight15% → 9.1%47.9%Dec 20257.7%Jun 20262nd → 4th
HoMedics3.7% → 3.3%4.7%Jan 20262.9%Dec 20255th
Slumberdown0.27% → 0.23%0.34%Jan 20260.12%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dreamland’s estimated Share of Search among heated blanket brands worldwide increased from 61% to 67.3%.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among heated blanket brands worldwide increased from 10% to 11.1%.
  • Across the 11 months ending August 2026, Beurer’s estimated Share of Search among heated blanket brands worldwide decreased from 10% to 9.1%.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide decreased from 15% to 9.1%.
  • Across the 11 months ending August 2026, Dreamland’s estimated Share of Search among heated blanket brands worldwide peaked at 69.9% in June 2026 and was lowest at 39.4% in December 2025.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among heated blanket brands worldwide peaked at 11.1% in August 2026 and was lowest at 4.3% in December 2025.
  • Across the 11 months ending August 2026, Beurer’s estimated Share of Search among heated blanket brands worldwide peaked at 12.8% in January 2026 and was lowest at 5.3% in December 2025.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide peaked at 47.9% in December 2025 and was lowest at 7.7% in June 2026.
  • Across the 11 months ending August 2026, HoMedics’ estimated Share of Search among heated blanket brands worldwide peaked at 4.7% in January 2026 and was lowest at 2.9% in December 2025.
  • Across the 11 months ending August 2026, Sunbeam rose from 4th to 2nd among heated blanket brands worldwide.
  • Across the 11 months ending August 2026, Silentnight fell from 2nd to 4th among heated blanket brands worldwide.
  • Across the 11 months ending August 2026, HoMedics and Slumberdown held steady: their estimated Share of Search among heated blanket brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for heated blanket brands worldwide in August 2026?

  1. In August 2026, Sunbeam overtook Beurer to rank 2nd among heated blanket brands worldwide, at 11.1%.

  2. In August 2026, Dreamland lost estimated Share of Search among heated blanket brands worldwide, from 68.7% to 67.3%.

  3. HoMedics’ estimated Share of Search among heated blanket brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.

  4. Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026.

  5. Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Beurer worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

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