Brandwave

How popular isSilentnight in search?

In August 2026, there were an estimated 74K branded searches for Silentnight worldwide which is down 45.2% over the last 11 months. Silentnight holds 9.1% estimated Share of Search among heated blanket brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dreamland67.3%
  2. Sunbeam11.1%
  3. Beurer9.1%
  4. Silentnight9.1%
  5. HoMedics3.3%
  6. Slumberdown0.23%
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Which heated blanket brands compete with Silentnight?

Silentnight against heated blanket brands worldwide, by month

Share of Search by month for Dreamland, Sunbeam, Beurer, Silentnight, HoMedics. The figures are in the table below the chart.

View monthly share of search table
MonthDreamlandSunbeamBeurerSilentnightHoMedicsSlumberdown
Oct 202561%10%10%15%3.7%0.27%
Nov 202561.7%5.6%6.8%22.7%3.1%0.18%
Dec 202539.4%4.3%5.3%47.9%2.9%0.12%
Jan 202652.4%10.5%12.8%19.2%4.7%0.34%
Feb 202660.8%10%12.2%12.2%4.5%0.22%
Mar 202665.5%10.8%8.8%10.8%3.9%0.23%
Apr 202666.8%11%9%9%4%0.19%
May 202665.5%10.8%8.8%10.8%3.9%0.19%
Jun 202669.9%9.4%9.4%7.7%3.4%0.17%
Jul 202668.7%9.2%9.2%9.2%3.4%0.16%
Aug 202667.3%11.1%9.1%9.1%3.3%0.23%
Sep 2026——————

  1. 1.Dreamland

    67.3%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Sunbeam

    11.1%

    Moved from 4th to 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.8 points.

  3. 3.Beurer

    9.1%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Silentnight

    9.1%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.HoMedics

    3.3%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Slumberdown

    0.23%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.

Compare search popularity between Silentnight and its closest rivals

How has branded search demand for Silentnight changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Silentnight worldwide fell from 135K to 74K.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide decreased from 15% to 9.1%.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide peaked at 47.9% in December 2025 and was lowest at 7.7% in June 2026.
  • Across the 11 months ending August 2026, Silentnight fell from 2nd to 4th among heated blanket brands worldwide.

How did search popularity change for heated blanket brands worldwide in August 2026?

  1. In August 2026, Sunbeam overtook Beurer to rank 2nd among heated blanket brands worldwide, at 11.1%.

  2. In August 2026, Dreamland lost estimated Share of Search among heated blanket brands worldwide, from 68.7% to 67.3%.

  3. HoMedics’ estimated Share of Search among heated blanket brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.

  4. Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026.

  5. Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  6. Estimated monthly branded searches for Beurer worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Silentnight compete?

Silentnight is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heated blanket brands4th of 69.1%Shown above
Mattress topper brands4th of 69.7%Show ranking
Duvet brands3rd of 616.6%Show ranking
Pillow brands3rd of 617.2%Show ranking

How is Silentnight measured?

Brandwave collects information about searches that people make online using Silentnight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • silentnight

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How the Brand Demand Index is measured

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