Brandwave

Mattress topper brands:Which brands are most popular in search?

In August 2026, Saatva was the most searched among mattress topper brands worldwide, with an estimated 320K branded searches and 42.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Saatva42.1%
  2. Tempur-Pedic21.7%
  3. Simba10.4%
  4. Silentnight9.7%
  5. Brooklyn Bedding8.1%
  6. Emma Sleep8%

Follow mattress topper brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the mattress topper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mattress topper brands worldwide, by month

Share of Search by month for Saatva, Tempur-Pedic, Simba, Silentnight, Brooklyn Bedding, Emma Sleep. The figures are in the table below the chart.

View monthly share of search table
MonthSaatvaTempur-PedicSimbaSilentnightBrooklyn BeddingEmma Sleep
Oct 202531.8%23.3%11.6%19.1%5.6%8.5%
Nov 202530.3%16.9%10.1%31%4.1%7.6%
Dec 202513.7%10.8%4.4%65.2%2.7%3.2%
Jan 202633.2%19.9%12.1%19.9%5.9%8.9%
Feb 202648.3%20.3%8.3%11.2%5.8%6.1%
Mar 202639.9%20.1%12%13.5%7.2%7.4%
Apr 202644%20.2%10%11.1%7.3%7.4%
May 202647.5%20%8%11%7.4%6%
Jun 202642.5%21.6%8.8%9.7%9.5%7.9%
Jul 202641.1%23.4%9.2%10.5%8.7%7%
Aug 202642.1%21.7%10.4%9.7%8.1%8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Saatva

    42.1%

    Held 1st. 320K estimated branded searches, +10.6% vs prior month. Share +1 points.

  2. 2.Tempur-Pedic

    21.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Simba

    10.4%

    Moved from 4th to 3rd. 79.4K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Silentnight

    9.7%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Brooklyn Bedding

    8.1%

    Held 5th. 61.4K estimated branded searches, +0.29% vs prior month. Share -0.6 points.

  6. 6.Emma Sleep

    8%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among mattress topper brands worldwide?

In August 2026, Saatva was the most searched among mattress topper brands worldwide, with an estimated 320K branded searches and 42.1% estimated Share of Search within this set. Tempur-Pedic is in 2nd place, 20.4 percentage points behind at 21.7% Share of Search.

Global mattress topper brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Saatva31.8% → 42.1%48.3%Feb 202613.7%Dec 20251st
Tempur-Pedic23.3% → 21.7%23.4%Jul 202610.8%Dec 20252nd
Simba11.6% → 10.4%12.1%Jan 20264.4%Dec 20254th → 3rd
Silentnight19.1% → 9.7%65.2%Dec 20259.7%Jun 20263rd → 4th
Brooklyn Bedding5.6% → 8.1%9.5%Jun 20262.7%Dec 20256th → 5th
Emma Sleep8.5% → 8%8.9%Jan 20263.2%Dec 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Saatva’s estimated Share of Search among mattress topper brands worldwide increased from 31.8% to 42.1%.
  • Across the 11 months ending August 2026, Tempur-Pedic’s estimated Share of Search among mattress topper brands worldwide decreased from 23.3% to 21.7%.
  • Across the 11 months ending August 2026, Simba’s estimated Share of Search among mattress topper brands worldwide decreased from 11.6% to 10.4%.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among mattress topper brands worldwide decreased from 19.1% to 9.7%.
  • Across the 11 months ending August 2026, Brooklyn Bedding’s estimated Share of Search among mattress topper brands worldwide increased from 5.6% to 8.1%.
  • Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among mattress topper brands worldwide decreased from 8.5% to 8%.
  • Across the 11 months ending August 2026, Saatva’s estimated Share of Search among mattress topper brands worldwide peaked at 48.3% in February 2026 and was lowest at 13.7% in December 2025.
  • Across the 11 months ending August 2026, Tempur-Pedic’s estimated Share of Search among mattress topper brands worldwide peaked at 23.4% in July 2026 and was lowest at 10.8% in December 2025.
  • Across the 11 months ending August 2026, Simba’s estimated Share of Search among mattress topper brands worldwide peaked at 12.1% in January 2026 and was lowest at 4.4% in December 2025.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among mattress topper brands worldwide peaked at 65.2% in December 2025 and was lowest at 9.7% in June 2026.
  • Across the 11 months ending August 2026, Brooklyn Bedding’s estimated Share of Search among mattress topper brands worldwide peaked at 9.5% in June 2026 and was lowest at 2.7% in December 2025.
  • Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among mattress topper brands worldwide peaked at 8.9% in January 2026 and was lowest at 3.2% in December 2025.
  • Across the 11 months ending August 2026, Simba rose from 4th to 3rd among mattress topper brands worldwide.
  • Across the 11 months ending August 2026, Silentnight fell from 3rd to 4th among mattress topper brands worldwide.
  • Across the 11 months ending August 2026, Brooklyn Bedding rose from 6th to 5th among mattress topper brands worldwide.
  • Across the 11 months ending August 2026, Emma Sleep fell from 5th to 6th among mattress topper brands worldwide.

How did search popularity change for mattress topper brands worldwide in August 2026?

  1. In August 2026, Simba overtook Silentnight to rank 3rd among mattress topper brands worldwide, at 10.4%.

  2. In August 2026, Saatva gained estimated Share of Search among mattress topper brands worldwide, from 41.1% to 42.1%.

  3. In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%.

  4. In August 2026, Tempur-Pedic lost estimated Share of Search among mattress topper brands worldwide, from 23.4% to 21.7%.

  5. In August 2026, Silentnight lost estimated Share of Search among mattress topper brands worldwide, from 10.5% to 9.7%.

  6. In August 2026, Brooklyn Bedding lost estimated Share of Search among mattress topper brands worldwide, from 8.7% to 8.1%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free