How popular isBrooklyn Bedding in search?
In August 2026, there were an estimated 61.4K branded searches for Brooklyn Bedding worldwide which is up 54.1% over the last 11 months. Brooklyn Bedding holds 8.1% estimated Share of Search among mattress topper brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Saatva42.1%- Tempur-Pedic21.7%
- Simba10.4%
- Silentnight9.7%
Brooklyn Bedding8.1%
Emma Sleep8%
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Which mattress topper brands compete with Brooklyn Bedding?
Share of Search by month for Saatva, Tempur-Pedic, Simba, Silentnight, Brooklyn Bedding, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Saatva | Tempur-Pedic | Simba | Silentnight | Brooklyn Bedding | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 23.3% | 11.6% | 19.1% | 5.6% | 8.5% |
| Nov 2025 | 30.3% | 16.9% | 10.1% | 31% | 4.1% | 7.6% |
| Dec 2025 | 13.7% | 10.8% | 4.4% | 65.2% | 2.7% | 3.2% |
| Jan 2026 | 33.2% | 19.9% | 12.1% | 19.9% | 5.9% | 8.9% |
| Feb 2026 | 48.3% | 20.3% | 8.3% | 11.2% | 5.8% | 6.1% |
| Mar 2026 | 39.9% | 20.1% | 12% | 13.5% | 7.2% | 7.4% |
| Apr 2026 | 44% | 20.2% | 10% | 11.1% | 7.3% | 7.4% |
| May 2026 | 47.5% | 20% | 8% | 11% | 7.4% | 6% |
| Jun 2026 | 42.5% | 21.6% | 8.8% | 9.7% | 9.5% | 7.9% |
| Jul 2026 | 41.1% | 23.4% | 9.2% | 10.5% | 8.7% | 7% |
| Aug 2026 | 42.1% | 21.7% | 10.4% | 9.7% | 8.1% | 8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 320K | +10.6% | +1 points | |
| 2, held 2nd | 21.7% | 165K | 0% | -1.7 points | |
| 3, moved from 4th to 3rd | 10.4% | 79.4K | +22.3% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 74K | 0% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.1% | 61.4K | +0.29% | -0.6 points | |
| 6, held 6th | 8% | 60.5K | +22.2% | +0.9 points |
1.
Saatva42.1%
Held 1st. 320K estimated branded searches, +10.6% vs prior month. Share +1 points.
21.7%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.Simba
10.4%
Moved from 4th to 3rd. 79.4K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
9.7%
Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.
8.1%
Held 5th. 61.4K estimated branded searches, +0.29% vs prior month. Share -0.6 points.
8%
Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
Compare search popularity between Brooklyn Bedding and its closest rivals

Brooklyn Bedding vs Saatva: compare search popularity
Brooklyn Bedding vs Tempur-Pedic: compare search popularity
Brooklyn Bedding vs Simba: compare search popularity
Brooklyn Bedding vs Silentnight: compare search popularity
Brooklyn Bedding vs Emma Sleep: compare search popularity- Compare Brooklyn Bedding with any brand
How has branded search demand for Brooklyn Bedding changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brooklyn Bedding worldwide rose from 39.8K to 61.4K.
- Across the 11 months ending August 2026, Brooklyn Bedding’s estimated Share of Search among mattress topper brands worldwide increased from 5.6% to 8.1%.
- Across the 11 months ending August 2026, Brooklyn Bedding’s estimated Share of Search among mattress topper brands worldwide peaked at 9.5% in June 2026 and was lowest at 2.7% in December 2025.
- Across the 11 months ending August 2026, Brooklyn Bedding rose from 6th to 5th among mattress topper brands worldwide.
How did search popularity change for mattress topper brands worldwide in August 2026?
6 changes
In August 2026, Simba overtook Silentnight to rank 3rd among mattress topper brands worldwide, at 10.4%.

In August 2026, Saatva gained estimated Share of Search among mattress topper brands worldwide, from 41.1% to 42.1%.

In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%.
In August 2026, Tempur-Pedic lost estimated Share of Search among mattress topper brands worldwide, from 23.4% to 21.7%.
In August 2026, Silentnight lost estimated Share of Search among mattress topper brands worldwide, from 10.5% to 9.7%.

In August 2026, Brooklyn Bedding lost estimated Share of Search among mattress topper brands worldwide, from 8.7% to 8.1%.
Where does Brooklyn Bedding compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mattress brands | 5th of 5 | 5.7% | Show ranking |
| Mattress topper brands | 5th of 6 | 8.1% | Shown above |
How is Brooklyn Bedding measured?
Brandwave collects information about searches that people make online using Brooklyn Bedding’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- brooklyn aurora luxe
- brooklyn bedding
- brooklyn bedding aurora
- brooklyn bedding bed
- brooklyn bedding mattress
- brooklyn bedding plank
- brooklyn bedding signature
- brooklyn bedding spartan
- brooklyn bedding titan
- brooklyn signature hybrid
- brooklynbedding
- brooklynbedding com
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Is Brooklyn Bedding your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.