Brandwave

Mattress brands:Which brands are most popular in search?

In August 2026, Purple was the most searched among mattress brands worldwide, with an estimated 347K branded searches and 32.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Purple32.3%
  2. Saatva29.8%
  3. Nectar Sleep22.3%
  4. Casper9.9%
  5. Brooklyn Bedding5.7%

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Share of SearchLeaderboard

Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mattress brands worldwide, by month

Share of Search by month for Purple, Saatva, Nectar Sleep, Casper, Brooklyn Bedding. The figures are in the table below the chart.

View monthly share of search table
MonthPurpleSaatvaNectar SleepCasperBrooklyn Bedding
Oct 202532.9%26.2%25.9%10.5%4.6%
Nov 202533.2%29.3%23%10.6%4%
Dec 202532.4%24%26.7%12.2%4.7%
Jan 202630%28.8%24.8%11.3%5.1%
Feb 202630.6%35.7%21.4%8.1%4.3%
Mar 202639.2%25.6%22.2%8.4%4.6%
Apr 202633.4%28.9%22.6%10.3%4.8%
May 202632.7%31.2%22.8%8.4%4.9%
Jun 202630.1%27.8%25.1%10.8%6.2%
Jul 202629.6%29.4%24.2%10.7%6.2%
Aug 202632.3%29.8%22.3%9.9%5.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Purple

    32.3%

    held 1st · 347K estimated branded searches · +19.1% vs prior month · +2.7 points

  2. 2.Saatva

    29.8%

    held 2nd · 320K estimated branded searches · +10.6% vs prior month · +0.4 points

  3. 3.Nectar Sleep

    22.3%

    held 3rd · 240K estimated branded searches · +0.65% vs prior month · -1.8 points

  4. 4.Casper

    9.9%

    held 4th · 106K estimated branded searches · +0.44% vs prior month · -0.8 points

  5. 5.Brooklyn Bedding

    5.7%

    held 5th · 61.4K estimated branded searches · +0.29% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among mattress brands worldwide?

In August 2026, Purple was the most searched among mattress brands worldwide, with an estimated 347K branded searches and 32.3% estimated Share of Search within this set. Saatva is in 2nd place, 2.5 percentage points behind at 29.8% Share of Search.

Global mattress brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Purple32.9% → 32.3%39.2%Mar 202629.6%Jul 20261st
Saatva26.2% → 29.8%35.7%Feb 202624%Dec 20252nd
Nectar Sleep25.9% → 22.3%26.7%Dec 202521.4%Feb 20263rd
Casper10.5% → 9.9%12.2%Dec 20258.1%Feb 20264th
Brooklyn Bedding4.6% → 5.7%6.2%Jun 20264%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Purple’s estimated Share of Search among mattress brands worldwide decreased from 32.9% to 32.3%.
  • Across the 11 months ending August 2026, Saatva’s estimated Share of Search among mattress brands worldwide increased from 26.2% to 29.8%.
  • Across the 11 months ending August 2026, Nectar Sleep’s estimated Share of Search among mattress brands worldwide decreased from 25.9% to 22.3%.
  • Across the 11 months ending August 2026, Casper’s estimated Share of Search among mattress brands worldwide decreased from 10.5% to 9.9%.
  • Across the 11 months ending August 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands worldwide increased from 4.6% to 5.7%.
  • Across the 11 months ending August 2026, Purple’s estimated Share of Search among mattress brands worldwide peaked at 39.2% in March 2026 and was lowest at 29.6% in July 2026.
  • Across the 11 months ending August 2026, Saatva’s estimated Share of Search among mattress brands worldwide peaked at 35.7% in February 2026 and was lowest at 24% in December 2025.
  • Across the 11 months ending August 2026, Nectar Sleep’s estimated Share of Search among mattress brands worldwide peaked at 26.7% in December 2025 and was lowest at 21.4% in February 2026.
  • Across the 11 months ending August 2026, Casper’s estimated Share of Search among mattress brands worldwide peaked at 12.2% in December 2025 and was lowest at 8.1% in February 2026.
  • Across the 11 months ending August 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands worldwide peaked at 6.2% in June 2026 and was lowest at 4% in November 2025.

How did search popularity change for mattress brands worldwide in August 2026?

  1. In August 2026, Purple gained estimated Share of Search among mattress brands worldwide, from 29.6% to 32.3%.

  2. In August 2026, Nectar Sleep lost estimated Share of Search among mattress brands worldwide, from 24.2% to 22.3%.

  3. In August 2026, Casper lost estimated Share of Search among mattress brands worldwide, from 10.7% to 9.9%.

  4. Estimated monthly branded searches for Brooklyn Bedding worldwide rose 54.1% over 11 measured months, from 39.8K to 61.4K in August 2026.

  5. Estimated monthly branded searches for Saatva worldwide rose 42.3% over 11 measured months, from 225K to 320K in August 2026.

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