Purple vs Saatva:Which is more popular by branded search?
In August 2026, Purple had more branded searches than Saatva among mattress brands worldwide. Purple was estimated to have 347K branded searches compared to Saatva’s 320K, and held a 32.3% Share of Search versus Saatva’s 29.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Purple or Saatva?
Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purple, Saatva. The figures are in the table below the chart.
View monthly share of search table
| Month | Purple | Saatva | Nectar Sleep | Casper | Brooklyn Bedding |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 26.2% | 25.9% | 10.5% | 4.6% |
| Nov 2025 | 33.2% | 29.3% | 23% | 10.6% | 4% |
| Dec 2025 | 32.4% | 24% | 26.7% | 12.2% | 4.7% |
| Jan 2026 | 30% | 28.8% | 24.8% | 11.3% | 5.1% |
| Feb 2026 | 30.6% | 35.7% | 21.4% | 8.1% | 4.3% |
| Mar 2026 | 39.2% | 25.6% | 22.2% | 8.4% | 4.6% |
| Apr 2026 | 33.4% | 28.9% | 22.6% | 10.3% | 4.8% |
| May 2026 | 32.7% | 31.2% | 22.8% | 8.4% | 4.9% |
| Jun 2026 | 30.1% | 27.8% | 25.1% | 10.8% | 6.2% |
| Jul 2026 | 29.6% | 29.4% | 24.2% | 10.7% | 6.2% |
| Aug 2026 | 32.3% | 29.8% | 22.3% | 9.9% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the Purple and Saatva comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Saatva took it in February 2026, Purple took it in March 2026.
- Across the 11 months ending August 2026, Purple’s estimated Share of Search among mattress brands worldwide moved from 32.9% to 32.3%, and its estimated monthly branded searches moved from 283K to 347K.
- Across the 11 months ending August 2026, Saatva’s estimated Share of Search among mattress brands worldwide moved from 26.2% to 29.8%, and its estimated monthly branded searches moved from 225K to 320K.
How did search popularity change for mattress brands worldwide in August 2026?
2 changes
In August 2026, Purple gained estimated Share of Search among mattress brands worldwide, from 29.6% to 32.3%.
Estimated monthly branded searches for Saatva worldwide rose 42.3% over 11 measured months, from 225K to 320K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Purple’s and Saatva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Purple
8 branded search terms
- bed purple
- mattress purple
- purple com
- purple harmony
- purple rejuvenate
- purple restore
- purple restore plus
- purple restore premier
Saatva
10 branded search terms
- bed saatva
- mattress saatva
- saatva
- saatva classic
- saatva com
- saatva contour5
- saatva latex hybrid
- saatva rx
- saatva solaire
- saatva zenhaven
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.