How popular isPurple in search?
In August 2026, there were an estimated 347K branded searches for Purple worldwide which is up 22.7% over the last 11 months. Purple holds 32.3% estimated Share of Search among mattress brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Purple32.3%
Saatva29.8%
Nectar Sleep22.3%
Casper9.9%
Brooklyn Bedding5.7%
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Which mattress brands compete with Purple?
Share of Search by month for Purple, Saatva, Nectar Sleep, Casper, Brooklyn Bedding. The figures are in the table below the chart.
View monthly share of search table
| Month | Purple | Saatva | Nectar Sleep | Casper | Brooklyn Bedding |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 26.2% | 25.9% | 10.5% | 4.6% |
| Nov 2025 | 33.2% | 29.3% | 23% | 10.6% | 4% |
| Dec 2025 | 32.4% | 24% | 26.7% | 12.2% | 4.7% |
| Jan 2026 | 30% | 28.8% | 24.8% | 11.3% | 5.1% |
| Feb 2026 | 30.6% | 35.7% | 21.4% | 8.1% | 4.3% |
| Mar 2026 | 39.2% | 25.6% | 22.2% | 8.4% | 4.6% |
| Apr 2026 | 33.4% | 28.9% | 22.6% | 10.3% | 4.8% |
| May 2026 | 32.7% | 31.2% | 22.8% | 8.4% | 4.9% |
| Jun 2026 | 30.1% | 27.8% | 25.1% | 10.8% | 6.2% |
| Jul 2026 | 29.6% | 29.4% | 24.2% | 10.7% | 6.2% |
| Aug 2026 | 32.3% | 29.8% | 22.3% | 9.9% | 5.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.3% | 347K | +19.1% | +2.7 points | |
| 2, held 2nd | 29.8% | 320K | +10.6% | +0.4 points | |
| 3, held 3rd | 22.3% | 240K | +0.65% | -1.8 points | |
| 4, held 4th | 9.9% | 106K | +0.44% | -0.8 points | |
| 5, held 5th | 5.7% | 61.4K | +0.29% | -0.5 points |
1.
32.3%
held 1st · 347K estimated branded searches · +19.1% vs prior month · +2.7 points
2.
Saatva29.8%
held 2nd · 320K estimated branded searches · +10.6% vs prior month · +0.4 points
22.3%
held 3rd · 240K estimated branded searches · +0.65% vs prior month · -1.8 points
4.
Casper9.9%
held 4th · 106K estimated branded searches · +0.44% vs prior month · -0.8 points
5.7%
held 5th · 61.4K estimated branded searches · +0.29% vs prior month · -0.5 points
Compare search popularity between Purple and its closest rivals
How has branded search demand for Purple changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Purple worldwide rose from 283K to 347K.
- Across the 11 months ending August 2026, Purple’s estimated Share of Search among mattress brands worldwide decreased from 32.9% to 32.3%.
- Across the 11 months ending August 2026, Purple’s estimated Share of Search among mattress brands worldwide peaked at 39.2% in March 2026 and was lowest at 29.6% in July 2026.
How did search popularity change for mattress brands worldwide in August 2026?
5 changes
In August 2026, Purple gained estimated Share of Search among mattress brands worldwide, from 29.6% to 32.3%.
In August 2026, Nectar Sleep lost estimated Share of Search among mattress brands worldwide, from 24.2% to 22.3%.
In August 2026, Casper lost estimated Share of Search among mattress brands worldwide, from 10.7% to 9.9%.
Estimated monthly branded searches for Brooklyn Bedding worldwide rose 54.1% over 11 measured months, from 39.8K to 61.4K in August 2026.
Estimated monthly branded searches for Saatva worldwide rose 42.3% over 11 measured months, from 225K to 320K in August 2026.
How is Purple measured?
Brandwave collects information about searches that people make online using Purple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- bed purple
- mattress purple
- purple com
- purple harmony
- purple rejuvenate
- purple restore
- purple restore plus
- purple restore premier
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Is Purple your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.