Casper vs Purple:Which is more popular by branded search?
In August 2026, Purple had more branded searches than Casper among mattress brands worldwide. Purple was estimated to have 347K branded searches compared to Casper’s 106K, and held a 32.3% Share of Search versus Casper’s 9.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Casper or Purple?
Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purple, Casper. The figures are in the table below the chart.
View monthly share of search table
| Month | Purple | Saatva | Nectar Sleep | Casper | Brooklyn Bedding |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 26.2% | 25.9% | 10.5% | 4.6% |
| Nov 2025 | 33.2% | 29.3% | 23% | 10.6% | 4% |
| Dec 2025 | 32.4% | 24% | 26.7% | 12.2% | 4.7% |
| Jan 2026 | 30% | 28.8% | 24.8% | 11.3% | 5.1% |
| Feb 2026 | 30.6% | 35.7% | 21.4% | 8.1% | 4.3% |
| Mar 2026 | 39.2% | 25.6% | 22.2% | 8.4% | 4.6% |
| Apr 2026 | 33.4% | 28.9% | 22.6% | 10.3% | 4.8% |
| May 2026 | 32.7% | 31.2% | 22.8% | 8.4% | 4.9% |
| Jun 2026 | 30.1% | 27.8% | 25.1% | 10.8% | 6.2% |
| Jul 2026 | 29.6% | 29.4% | 24.2% | 10.7% | 6.2% |
| Aug 2026 | 32.3% | 29.8% | 22.3% | 9.9% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the Casper and Purple comparison changed over the last 12 months?
3 findings
- Purple was ahead of Casper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Casper’s estimated Share of Search among mattress brands worldwide moved from 10.5% to 9.9%, and its estimated monthly branded searches moved from 90.3K to 106K.
- Across the 11 months ending August 2026, Purple’s estimated Share of Search among mattress brands worldwide moved from 32.9% to 32.3%, and its estimated monthly branded searches moved from 283K to 347K.
How did search popularity change for mattress brands worldwide in August 2026?
2 changes
In August 2026, Purple gained estimated Share of Search among mattress brands worldwide, from 29.6% to 32.3%.
In August 2026, Casper lost estimated Share of Search among mattress brands worldwide, from 10.7% to 9.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Casper’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.