Brandwave

How popular isSilentnight in search?

In August 2026, there were an estimated 74K branded searches for Silentnight worldwide which is down 45.2% over the last 11 months. Silentnight holds 9.7% estimated Share of Search among mattress topper brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Saatva42.1%
  2. Tempur-Pedic21.7%
  3. Simba10.4%
  4. Silentnight9.7%
  5. Brooklyn Bedding8.1%
  6. Emma Sleep8%
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Which mattress topper brands compete with Silentnight?

Silentnight against mattress topper brands worldwide, by month

Share of Search by month for Saatva, Tempur-Pedic, Simba, Silentnight, Brooklyn Bedding, Emma Sleep. The figures are in the table below the chart.

View monthly share of search table
MonthSaatvaTempur-PedicSimbaSilentnightBrooklyn BeddingEmma Sleep
Oct 202531.8%23.3%11.6%19.1%5.6%8.5%
Nov 202530.3%16.9%10.1%31%4.1%7.6%
Dec 202513.7%10.8%4.4%65.2%2.7%3.2%
Jan 202633.2%19.9%12.1%19.9%5.9%8.9%
Feb 202648.3%20.3%8.3%11.2%5.8%6.1%
Mar 202639.9%20.1%12%13.5%7.2%7.4%
Apr 202644%20.2%10%11.1%7.3%7.4%
May 202647.5%20%8%11%7.4%6%
Jun 202642.5%21.6%8.8%9.7%9.5%7.9%
Jul 202641.1%23.4%9.2%10.5%8.7%7%
Aug 202642.1%21.7%10.4%9.7%8.1%8%
Sep 2026——————

  1. 1.Saatva

    42.1%

    Held 1st. 320K estimated branded searches, +10.6% vs prior month. Share +1 points.

  2. 2.Tempur-Pedic

    21.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Simba

    10.4%

    Moved from 4th to 3rd. 79.4K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Silentnight

    9.7%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Brooklyn Bedding

    8.1%

    Held 5th. 61.4K estimated branded searches, +0.29% vs prior month. Share -0.6 points.

  6. 6.Emma Sleep

    8%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

Compare search popularity between Silentnight and its closest rivals

How has branded search demand for Silentnight changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Silentnight worldwide fell from 135K to 74K.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among mattress topper brands worldwide decreased from 19.1% to 9.7%.
  • Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among mattress topper brands worldwide peaked at 65.2% in December 2025 and was lowest at 9.7% in June 2026.
  • Across the 11 months ending August 2026, Silentnight fell from 3rd to 4th among mattress topper brands worldwide.

How did search popularity change for mattress topper brands worldwide in August 2026?

  1. In August 2026, Simba overtook Silentnight to rank 3rd among mattress topper brands worldwide, at 10.4%.

  2. In August 2026, Saatva gained estimated Share of Search among mattress topper brands worldwide, from 41.1% to 42.1%.

  3. In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%.

  4. In August 2026, Tempur-Pedic lost estimated Share of Search among mattress topper brands worldwide, from 23.4% to 21.7%.

  5. In August 2026, Silentnight lost estimated Share of Search among mattress topper brands worldwide, from 10.5% to 9.7%.

  6. In August 2026, Brooklyn Bedding lost estimated Share of Search among mattress topper brands worldwide, from 8.7% to 8.1%.

Where does Silentnight compete?

Silentnight is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heated blanket brands4th of 69.1%Show ranking
Mattress topper brands4th of 69.7%Shown above
Duvet brands3rd of 616.6%Show ranking
Pillow brands3rd of 617.2%Show ranking

How is Silentnight measured?

Brandwave collects information about searches that people make online using Silentnight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • silentnight

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How the Brand Demand Index is measured

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