Emma Sleep vs Silentnight:Which is more popular by branded search?
In August 2026, Silentnight had more branded searches than Emma Sleep among mattress topper brands worldwide. Silentnight was estimated to have 74K branded searches compared to Emma Sleep’s 60.5K, and held a 9.7% Share of Search versus Emma Sleep’s 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Emma Sleep or Silentnight?
Compare the mattress topper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silentnight, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Saatva | Tempur-Pedic | Simba | Silentnight | Brooklyn Bedding | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 23.3% | 11.6% | 19.1% | 5.6% | 8.5% |
| Nov 2025 | 30.3% | 16.9% | 10.1% | 31% | 4.1% | 7.6% |
| Dec 2025 | 13.7% | 10.8% | 4.4% | 65.2% | 2.7% | 3.2% |
| Jan 2026 | 33.2% | 19.9% | 12.1% | 19.9% | 5.9% | 8.9% |
| Feb 2026 | 48.3% | 20.3% | 8.3% | 11.2% | 5.8% | 6.1% |
| Mar 2026 | 39.9% | 20.1% | 12% | 13.5% | 7.2% | 7.4% |
| Apr 2026 | 44% | 20.2% | 10% | 11.1% | 7.3% | 7.4% |
| May 2026 | 47.5% | 20% | 8% | 11% | 7.4% | 6% |
| Jun 2026 | 42.5% | 21.6% | 8.8% | 9.7% | 9.5% | 7.9% |
| Jul 2026 | 41.1% | 23.4% | 9.2% | 10.5% | 8.7% | 7% |
| Aug 2026 | 42.1% | 21.7% | 10.4% | 9.7% | 8.1% | 8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Emma Sleep and Silentnight comparison changed over the last 12 months?
3 findings
- Silentnight was ahead of Emma Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among mattress topper brands worldwide moved from 8.5% to 8%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among mattress topper brands worldwide moved from 19.1% to 9.7%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for mattress topper brands worldwide in August 2026?
3 changes
In August 2026, Simba overtook Silentnight to rank 3rd among mattress topper brands worldwide, at 10.4%.
In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%.
In August 2026, Silentnight lost estimated Share of Search among mattress topper brands worldwide, from 10.5% to 9.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Emma Sleep’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
1 branded search term
- emma sleep
Silentnight
1 branded search term
- silentnight
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.