Brandwave

How popular isQuince?

In September 2026, people searched for Quince by name about 403,000 times worldwide, a 46% increase from the previous year. These searches made up 42.2% of all global duvet brand searches, placing Quince first out of nine brands. When we asked both ChatGPT and Google AI Overviews about duvet brands, Quince appeared in two of the four answers and was the joint third most recommended of the nine.

Search and AI answers in September 2026

Quince is the most searched of 9 competitors and the joint third most recommended in AI answers.

  1. QuinceShare of searches 42.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. BrooklinenShare of searches 17.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Boll & BranchShare of searches 13.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. The Company StoreShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. SilentnightShare of searches 8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top duvet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Quince was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Quince is the joint third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brooklinen1st
  2. Boll & Branch2nd
  3. Quince3rd
  4. The Company Store3rd
  5. Parachute5th
  6. Silentnight–
  7. Emma Sleep–
  8. Slumberdown–
  9. Simba–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brooklinen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boll & Branch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Company Store3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parachute2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silentnight0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emma Sleep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Slumberdown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about duvet brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which duvet brands compete with Quince?

Quince against duvet brands worldwide, by month

Share of searches by month for Quince, Brooklinen, Boll & Branch, The Company Store, Silentnight, Emma Sleep. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenBoll & BranchThe Company StoreSilentnightEmma SleepSlumberdownSimbaParachute
Oct 202532.3%16.2%12.3%13.2%16.2%7.7%0.95%0.97%0.09%
Nov 202524.1%17.4%12.7%11.7%26%6.7%0.57%0.7%0.07%
Dec 202521.4%8.5%7.9%7%51.7%2.7%0.36%0.34%0.05%
Jan 202634.8%14.4%11%11.8%17.6%8.3%0.95%1.1%0.08%
Feb 202637.6%15.7%11.7%12.9%12.9%7.5%0.8%0.94%0.07%
Mar 202638%16.1%14.3%13.1%10.8%6.3%0.64%0.79%0.07%
Apr 202640.5%17.3%12.9%11.6%9.5%6.8%0.58%0.85%0.06%
May 202641%17.6%13.3%11.7%9.6%5.7%0.51%0.57%0.08%
Jun 202639.2%16.8%14.9%13.7%7.5%6.7%0.45%0.67%0.06%
Jul 202638.5%16.5%14.9%13.4%9%6.6%0.51%0.54%0.07%
Aug 202643.5%15.2%11.5%12.4%8.3%7.7%0.64%0.61%0.08%
Sep 202642.2%17.8%13.1%11.8%8%5.6%0.78%0.58%0.08%

  1. 1.Quince

    42.2%

    Held 1st. 392K estimated branded searches, +1.4% vs prior month. Share -1.3 points.

  2. 2.Brooklinen

    17.8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.6 points.

  3. 3.Boll & Branch

    13.1%

    Moved from 4th to 3rd. 122K estimated branded searches, +19% vs prior month. Share +1.6 points.

  4. 4.The Company Store

    11.8%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Silentnight

    8%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Emma Sleep

    5.6%

    Held 6th. 52.4K estimated branded searches, -23.6% vs prior month. Share -2.1 points.

  7. 7.Slumberdown

    0.78%

    Held 7th. 7.2K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  8. 8.Simba

    0.58%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Parachute

    0.08%

    Held 9th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Quince and its closest rivals

Every comparison with Quince

65 comparisons

How has branded search demand for Quince changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 276K to 403K.
  • Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide increased from 32.3% to 42.2%.
  • Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide peaked at 43.5% in August 2026 and was lowest at 21.4% in December 2025.

How did search popularity change for duvet brands worldwide in September 2026?

6 changes

  1. In September 2026, Boll & Branch overtook The Company Store to rank 3rd among duvet brands worldwide, with 13.1% of the searches.

  2. In September 2026, Brooklinen gained share of searches among duvet brands worldwide, from 15.2% to 17.8%.

  3. In September 2026, Emma Sleep lost share of searches among duvet brands worldwide, from 7.7% to 5.6%.

  4. In September 2026, Quince lost share of searches among duvet brands worldwide, from 43.5% to 42.2%.

  5. In September 2026, The Company Store lost share of searches among duvet brands worldwide, from 12.4% to 11.8%.

  6. Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026.

How are Quince’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quince cashmere
  • quince clothing
  • quince maternity
  • quince silk pillowcase
  • quince.com

Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Quince compete?

Quince is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers11th of 130.42%Show ranking
Underwear brands4th of 121.9%Show ranking
Coats9th of 112.2%Show ranking
Bed sheet brands2nd of 831.8%Show ranking
Duvet brands1st of 942.2%Shown above
Duvet cover brands1st of 547.8%Show ranking
Bamboo sheets brands1st of 751.4%Show ranking
Maternity clothing brands9th of 132.1%Show ranking
Silk pillowcase brands5th of 103.7%Show ranking
Creator with pink hair and a pink jacket

Is Quince your brand?

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