Old Navy vs Quince:Which is searched more?
In September 2026, Old Navy had more branded searches than Quince among women's fashion retailers worldwide. Old Navy had about 9.1 million branded searches, while Quince had 392,000. Old Navy made up 9.7% of all women's fashion retailer searches we track, and Quince accounted for 0.42%. These are worldwide searches for English-language branded terms.
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Is Old Navy or Quince more popular in search?
Compare the women's fashion retailers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Old Navy, Quince. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zara | H&M | Uniqlo | Old Navy | Nordstrom | Aritzia | Anthropologie | Cotton On | Madewell | Country Road | Quince | Seed Heritage | Max |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 16.3% | 10.9% | 6% | 4% | 2.7% | 1.8% | 0.81% | 0.66% | 0.26% | 0.16% | 0.02% |
| Nov 2025 | 36.4% | 16.3% | 16.3% | 10.9% | 6% | 6% | 3.3% | 2.7% | 0.98% | 0.8% | 0.27% | 0.16% | 0.02% |
| Dec 2025 | 38% | 17% | 13.9% | 11.4% | 7.6% | 4.2% | 3.4% | 2.3% | 0.84% | 0.84% | 0.35% | 0.17% | 0.02% |
| Jan 2026 | 39.4% | 17.6% | 17.6% | 7.9% | 6.5% | 4.3% | 2.9% | 1.9% | 0.71% | 0.71% | 0.34% | 0.14% | 0.02% |
| Feb 2026 | 40% | 17.9% | 14.6% | 9.8% | 6.6% | 3.6% | 2.9% | 2.4% | 0.72% | 0.89% | 0.35% | 0.18% | 0.02% |
| Mar 2026 | 39.1% | 17.5% | 14.3% | 11.7% | 6.4% | 3.5% | 2.9% | 2.4% | 0.87% | 0.87% | 0.34% | 0.17% | 0.02% |
| Apr 2026 | 39.9% | 17.8% | 14.6% | 9.8% | 6.6% | 3.6% | 2.9% | 2.4% | 0.88% | 0.88% | 0.34% | 0.18% | 0.02% |
| May 2026 | 37.6% | 20.6% | 13.7% | 11.2% | 6.2% | 3.4% | 2.8% | 2.3% | 0.83% | 0.83% | 0.39% | 0.17% | 0.02% |
| Jun 2026 | 40.1% | 22% | 12% | 9.9% | 5.4% | 3.6% | 3% | 2% | 0.73% | 0.89% | 0.34% | 0.18% | 0.02% |
| Jul 2026 | 39.8% | 17.8% | 11.9% | 11.9% | 8% | 3.6% | 2.9% | 2% | 0.72% | 0.88% | 0.34% | 0.14% | 0.02% |
| Aug 2026 | 39.2% | 17.5% | 14.3% | 11.7% | 6.4% | 3.5% | 2.9% | 2.4% | 0.87% | 0.71% | 0.41% | 0.17% | 0.02% |
| Sep 2026 | 39.7% | 17.7% | 14.5% | 9.7% | 6.5% | 4.4% | 2.9% | 2.4% | 0.88% | 0.72% | 0.42% | 0.18% | 0.02% |
How has the Old Navy and Quince comparison changed over the last 12 months?
3 findings
- Old Navy was ahead of Quince in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Old Navy’s share of searches among women's fashion retailers worldwide moved from 10.9% to 9.7%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 12 months ending September 2026, Quince’s share of searches among women's fashion retailers worldwide moved from 0.26% to 0.42%, and its estimated monthly branded searches moved from 269K to 392K.
How did search popularity change for women's fashion retailers worldwide in September 2026?
2 changes
In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%.
Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Old Navy’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among women's fashion retailers
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