Brandwave

How popular isQuince?

In September 2026, people searched for Quince by name about 585,000 times worldwide, a 49.6% increase from the previous year. These searches made up 8.6% of all global sustainable clothing brand searches, placing Quince second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about sustainable clothing brands, Quince appeared in two of the four answers and was the third most recommended of the 13.

Search and AI answers in September 2026

Quince is the second most searched of 13 competitors and the third most recommended in AI answers.

  1. PatagoniaShare of searches 64%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. QuinceShare of searches 8.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. EverlaneShare of searches 5.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
  4. ArmedangelsShare of searches 3.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. EILEEN FISHERShare of searches 3.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

+8 more

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Top sustainable clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Quince was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Quince is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pact1st
  2. Patagonia2nd
  3. Quince3rd
  4. Kotn4th
  5. EILEEN FISHER5th
  6. Reformation6th
  7. Outerknown7th
  8. Girlfriend Collective8th
  9. Everlane9th
  10. tentree10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pact4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Patagonia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kotn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reformation3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quince2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EILEEN FISHER2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outerknown2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Everlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Girlfriend Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • tentree1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sustainable clothing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which sustainable clothing brands compete with Quince?

Quince against sustainable clothing brands worldwide, by month

Share of searches by month for Patagonia, Quince, Everlane, Armedangels, EILEEN FISHER, Pact, Kotn, Reformation, Organic Basics. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaQuinceEverlaneArmedangelsEILEEN FISHERPactKotnReformationOrganic BasicsOuterknownChristy DawnGirlfriend Collectivetentree
Oct 202572.5%4.4%8%2.9%2.4%2.1%2%2.1%1.3%0.72%0.48%0.72%0.48%
Nov 202572.7%4.4%8%2.4%2.4%2.6%1.6%2%1.6%0.72%0.39%0.72%0.59%
Dec 202572%6.5%6.5%2.4%2.4%2.1%2.4%2.1%1.3%0.71%0.39%0.71%0.58%
Jan 202673.2%5.4%6.6%2.4%3%1.7%1.6%2.5%1.6%0.59%0.4%0.72%0.4%
Feb 202671.5%5.3%6.4%2.9%2.9%2.5%1.6%2.9%1.6%0.71%0.47%0.86%0.39%
Mar 202666.4%6%7.3%3.3%3.3%3.4%2.2%3.8%1.8%0.66%0.66%0.8%0.44%
Apr 202661.6%6.8%6.8%3.7%3.7%5.7%2.5%4.3%2%0.74%0.74%0.91%0.5%
May 202656.9%7.6%11.4%3.4%4.2%4.3%2.8%4.7%1.9%0.69%0.69%0.69%0.56%
Jun 202664.4%7.1%5.8%3.2%3.9%4%2.6%4.4%2.1%0.78%0.64%0.78%0.43%
Jul 202665.1%7.1%4.8%2.6%3.9%4%3.2%4.4%2.1%0.79%0.64%0.79%0.43%
Aug 202663.7%8.6%4.7%2.6%3.8%3.9%3.1%4.5%2.1%0.94%0.77%0.77%0.52%
Sep 202664%8.6%5.7%3.9%3.9%3.3%3.2%3.1%2.1%0.77%0.52%0.52%0.52%

  1. 1.Patagonia

    64%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Quince

    8.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Everlane

    5.7%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.Armedangels

    3.9%

    Moved from 8th to 4th. 165K estimated branded searches, +50% vs prior month. Share +1.3 points.

  5. 5.EILEEN FISHER

    3.9%

    Moved from 6th to 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pact

    3.3%

    Moved from 5th to 6th. 139K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  7. 7.Kotn

    3.2%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Reformation

    3.1%

    Moved from 4th to 8th. 132K estimated branded searches, -31.2% vs prior month. Share -1.4 points.

  9. 9.Organic Basics

    2.1%

    Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Outerknown

    0.77%

    Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  11. 11.Christy Dawn

    0.52%

    Held 11th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.3 points.

  12. 12.Girlfriend Collective

    0.52%

    Held 12th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.3 points.

  13. 13.tentree

    0.52%

    Held 13th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Quince and its closest rivals

Every comparison with Quince

122 comparisons

How has branded search demand for Quince changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 391K to 585K.
  • Across the 12 months ending September 2026, Quince’s share of searches among sustainable clothing brands worldwide increased from 4.4% to 8.6%.
  • Across the 12 months ending September 2026, Quince rose from 3rd to 2nd among sustainable clothing brands worldwide.

How did search popularity change for sustainable clothing brands worldwide in September 2026?

6 changes

  1. In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches.

  2. In September 2026, Everlane gained share of searches among sustainable clothing brands worldwide, from 4.7% to 5.7%.

  3. In September 2026, Reformation lost share of searches among sustainable clothing brands worldwide, from 4.5% to 3.1%.

  4. In September 2026, Pact lost share of searches among sustainable clothing brands worldwide, from 3.9% to 3.3%.

  5. Quince’s share of searches among sustainable clothing brands worldwide has gained ground for 3 months in a row, from 7.1% to 8.6% in September 2026.

  6. Estimated monthly branded searches for Kotn worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

How are Quince’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quince ballet flats
  • quince bamboo sheets
  • quince bed sheets
  • quince bedding
  • quince cashmere
  • quince clothing
  • quince coat
  • quince comforter
  • quince crossbody bag
  • quince curtains
  • quince duvet
  • quince duvet cover
  • quince flats
  • quince maternity
  • quince pajamas
  • quince quilt
  • quince sheet set
  • quince sheets
  • quince silk pajamas
  • quince silk pillowcase
  • quince underwear
  • quince.com

Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Quince compete?

Quince is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers11th of 130.41%Show ranking
Crossbody purse brands7th of 70.03%Show ranking
Sustainable clothing brands2nd of 138.6%Shown above
Underwear brands12th of 120.13%Show ranking
Coats11th of 110.64%Show ranking
Sleepwear brands14th of 141%Show ranking
Maternity clothing brands9th of 132.1%Show ranking
Bamboo sheets brands4th of 72.1%Show ranking
Curtain brands7th of 92.2%Show ranking
Bed sheet brands2nd of 833.2%Show ranking
Duvet cover brands4th of 54.3%Show ranking
Ballet flat brands9th of 102.1%Show ranking
Cashmere brands5th of 146.7%Show ranking
Duvet brands2nd of 917.3%Show ranking
Silk pillowcase brands5th of 103.7%Show ranking
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