John Lewis vs Quince:Which is more popular?
In September 2026, John Lewis had more branded searches than Quince among curtain brands worldwide. John Lewis had about 18,100 branded searches, while Quince had 8,100. John Lewis made up 4.9% of all curtain brand searches we track, and Quince accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about curtain brands, Quince appeared in four of the five answers and John Lewis in none.
Who do people search for more?
John Lewis, about 2 searches for every 1 for Quince
Who does AI mention more?
Quince, mentioned in 4 of 5 answers, John Lewis in 0
Who does AI recommend more?
Quince, the only one of the two named
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Top curtain brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Lewis did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Quince1st
Pottery Barn2nd
IKEA3rd
West Elm4th
Dunelm–
Next–- John Lewis–
Hillarys–
Habitat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pottery Barn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- West Elm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Next0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hillarys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Habitat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about curtain brands
5 answers
Asked ChatGPT
“Which curtain brand should I buy?”
Asked ChatGPT
“What are the best curtain brands?”
Asked ChatGPT
“What's the best curtain brand for living room windows?”
Searched Google, AI Overview
“blackout curtains”
Searched Google, AI Overview
“best curtains”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is John Lewis or Quince more popular in search?
This chart shows how often people search Google for John Lewis and Quince by name. Each line represents a brand's share of searches for all nine curtain brands we track, month by month, from English-language searches worldwide.
Share of searches by month for John Lewis, Quince. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | IKEA | Next | John Lewis | Pottery Barn | West Elm | Quince | Hillarys | Habitat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 28.4% | 19.1% | 7% | 3.8% | 2.6% | 1.4% | 1.7% | 1.1% |
| Nov 2025 | 33% | 26.9% | 22.1% | 6.6% | 3.6% | 3% | 1.6% | 2% | 1.1% |
| Dec 2025 | 29.5% | 29.5% | 24.1% | 5.9% | 3.9% | 3.2% | 1.8% | 1.2% | 0.94% |
| Jan 2026 | 30.3% | 30.3% | 20.4% | 6.1% | 4.1% | 3.3% | 2.2% | 2.2% | 0.99% |
| Feb 2026 | 29.1% | 29.1% | 23.8% | 5.8% | 3.9% | 3.2% | 2.1% | 2.1% | 0.93% |
| Mar 2026 | 26% | 31.5% | 26% | 5.2% | 3.5% | 2.8% | 2.3% | 1.9% | 0.83% |
| Apr 2026 | 27.7% | 27.7% | 27.7% | 5.5% | 3.7% | 3% | 2% | 1.7% | 0.89% |
| May 2026 | 26.4% | 26.4% | 32.1% | 4.3% | 3.5% | 2.9% | 2.4% | 1.3% | 0.7% |
| Jun 2026 | 28% | 28% | 28% | 4.6% | 3.7% | 3.1% | 2.5% | 1.4% | 0.74% |
| Jul 2026 | 23.9% | 29.2% | 29.2% | 4.8% | 3.9% | 3.9% | 2.6% | 1.7% | 0.77% |
| Aug 2026 | 25.3% | 30.7% | 25.3% | 5.1% | 4.1% | 4.1% | 2.8% | 1.8% | 0.81% |
| Sep 2026 | 29.6% | 29.6% | 24.4% | 4.9% | 3.3% | 3.3% | 2.2% | 1.8% | 0.97% |
John Lewis sells other things too, so only its searches that name this product count here, like “john lewis curtains”.
How has the John Lewis and Quince comparison changed over the last 12 months?
3 findings
- John Lewis was ahead of Quince in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Lewis’ share of searches among curtain brands worldwide moved from 7% to 4.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Quince’s share of searches among curtain brands worldwide moved from 1.4% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for curtain brands worldwide in September 2026?
2 changes
In September 2026, Quince lost share of searches among curtain brands worldwide, from 2.8% to 2.2%.
Estimated monthly branded searches for John Lewis worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using John Lewis’ and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Lewis
1 branded search term
- john lewis curtains
Quince
1 branded search term
- quince curtains
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