Brandwave

IKEA vs Next:Which is more popular?

In September 2026, IKEA had more branded searches than Next among curtain brands worldwide. IKEA had about 110,000 branded searches, while Next had 90,500. IKEA made up 29.6% of all curtain brand searches we track, and Next accounted for 24.4%. When we asked ChatGPT and Google AI Overviews about curtain brands, IKEA appeared in four of the five answers and Next in none.

Among curtain brands worldwide in September 2026

Who do people search for more?

IKEA, about 22% more searches than Next

IKEA 110K searchesNext 90.5K searches

Who does AI mention more?

IKEA, mentioned in 4 of 5 answers, Next in 0

IKEA in 4 of 5Next in 0 of 5

Who does AI recommend more?

IKEA, the only one of the two named

IKEA first in 4Next never named

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Top curtain brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Next did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quince1st
  2. Pottery Barn2nd
  3. IKEA3rd
  4. West Elm4th
  5. Dunelm–
  6. Next–
  7. John Lewis–
  8. Hillarys–
  9. Habitat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • West Elm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Next0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hillarys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Habitat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curtain brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is IKEA or Next more popular in search?

This chart shows how often people search Google for IKEA and Next by name. Each line represents a brand's share of searches for all nine curtain brands we track, month by month, from English-language searches worldwide.

IKEA and Next among curtain brands worldwide, by month

Share of searches by month for IKEA, Next. The figures are in the table below the chart.

View monthly share of searches table
MonthDunelmIKEANextJohn LewisPottery BarnWest ElmQuinceHillarysHabitat
Oct 202534.9%28.4%19.1%7%3.8%2.6%1.4%1.7%1.1%
Nov 202533%26.9%22.1%6.6%3.6%3%1.6%2%1.1%
Dec 202529.5%29.5%24.1%5.9%3.9%3.2%1.8%1.2%0.94%
Jan 202630.3%30.3%20.4%6.1%4.1%3.3%2.2%2.2%0.99%
Feb 202629.1%29.1%23.8%5.8%3.9%3.2%2.1%2.1%0.93%
Mar 202626%31.5%26%5.2%3.5%2.8%2.3%1.9%0.83%
Apr 202627.7%27.7%27.7%5.5%3.7%3%2%1.7%0.89%
May 202626.4%26.4%32.1%4.3%3.5%2.9%2.4%1.3%0.7%
Jun 202628%28%28%4.6%3.7%3.1%2.5%1.4%0.74%
Jul 202623.9%29.2%29.2%4.8%3.9%3.9%2.6%1.7%0.77%
Aug 202625.3%30.7%25.3%5.1%4.1%4.1%2.8%1.8%0.81%
Sep 202629.6%29.6%24.4%4.9%3.3%3.3%2.2%1.8%0.97%

How has the IKEA and Next comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Next took it in May 2026, IKEA took it in August 2026.
  • Across the 12 months ending September 2026, IKEA’s share of searches among curtain brands worldwide moved from 28.4% to 29.6%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Next’s share of searches among curtain brands worldwide moved from 19.1% to 24.4%, and its estimated monthly branded searches moved from 74K to 90.5K.

How did search popularity change for curtain brands worldwide in September 2026?

3 changes

  1. In September 2026, Dunelm overtook IKEA to become the leader among curtain brands worldwide, with 29.6% of the searches.

  2. In September 2026, IKEA lost share of searches among curtain brands worldwide, from 30.7% to 29.6%.

  3. In September 2026, Next lost share of searches among curtain brands worldwide, from 25.3% to 24.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using IKEA’s and Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

1 branded search term

  • ikea curtains

Next

1 branded search term

  • next clothing

How the Brand Demand Index is measured

Other head-to-heads among curtain brands

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