IKEA vs Pottery Barn:Which is searched more?
In September 2026, IKEA had more branded searches than Pottery Barn among curtain brands worldwide. IKEA had about 55.6 million branded searches, while Pottery Barn had 2.2 million. IKEA made up 85.2% of all curtain brand searches we track, and Pottery Barn accounted for 3.4%. These are worldwide searches for English-language branded terms.
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Is IKEA or Pottery Barn more popular in search?
Compare the curtain brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for IKEA, Pottery Barn. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Dunelm | John Lewis | Pottery Barn | West Elm | Next | Hillarys | Habitat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.5% | 6.1% | 5% | 3.4% | 1.8% | 0.11% | <0.01% | <0.01% |
| Nov 2025 | 79.5% | 5.8% | 7.1% | 4.8% | 2.6% | 0.13% | 0.01% | <0.01% |
| Dec 2025 | 80.9% | 6% | 7.3% | 4% | 1.8% | 0.11% | <0.01% | <0.01% |
| Jan 2026 | 82.9% | 6.1% | 5% | 4.1% | 1.8% | 0.11% | 0.01% | <0.01% |
| Feb 2026 | 82.9% | 6.1% | 5% | 4.1% | 1.8% | 0.13% | 0.01% | <0.01% |
| Mar 2026 | 81.9% | 6% | 6% | 4% | 1.8% | 0.16% | 0.01% | <0.01% |
| Apr 2026 | 83.5% | 6.1% | 5% | 3.4% | 1.8% | 0.17% | <0.01% | <0.01% |
| May 2026 | 83.1% | 6.1% | 5% | 3.3% | 2.2% | 0.2% | <0.01% | <0.01% |
| Jun 2026 | 83.5% | 6.1% | 5% | 3.4% | 1.8% | 0.17% | <0.01% | <0.01% |
| Jul 2026 | 83.8% | 5% | 5% | 4.1% | 1.8% | 0.17% | <0.01% | <0.01% |
| Aug 2026 | 84.3% | 6.2% | 4.2% | 3.4% | 1.8% | 0.14% | 0.01% | <0.01% |
| Sep 2026 | 85.2% | 5.1% | 4.2% | 3.4% | 1.9% | 0.14% | 0.01% | <0.01% |
How has the IKEA and Pottery Barn comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Pottery Barn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among curtain brands worldwide moved from 83.5% to 85.2%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among curtain brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for curtain brands worldwide in September 2026?
1 change
In September 2026, IKEA gained share of searches among curtain brands worldwide, from 84.3% to 85.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
1 branded search term
- ikea
Pottery Barn
1 branded search term
- pottery barn
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