John Lewis vs Pottery Barn:Which is more popular?
In September 2026, John Lewis had more branded searches than Pottery Barn among curtain brands worldwide. John Lewis had about 2.7 million branded searches, while Pottery Barn had 2.2 million. John Lewis made up 4.2% of all curtain brand searches we track, and Pottery Barn accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about curtain brands, Pottery Barn appeared in four of the five answers and John Lewis in none.
Who do people search for more?
John Lewis, about 22% more searches than Pottery Barn
Who does AI mention more?
Pottery Barn, mentioned in 4 of 5 answers, John Lewis in 0
Who does AI recommend more?
Pottery Barn, the only one of the two named
Follow John Lewis vs Pottery Barn and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top curtain brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Lewis did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pottery Barn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
West Elm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Next0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hillarys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Habitat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about curtain brands
5 answers
Asked ChatGPT
“Which curtain brand should I buy?”
Asked ChatGPT
“What are the best curtain brands?”
Asked ChatGPT
“What's the best curtain brand for living room windows?”
Searched Google, AI Overview
“blackout curtains”
Searched Google, AI Overview
“best curtains”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is John Lewis or Pottery Barn more popular in search?
This chart shows how often people search Google for John Lewis and Pottery Barn by name. Each line represents a brand's share of searches for all eight curtain brands we track, month by month, from English-language searches worldwide.
Share of searches by month for John Lewis, Pottery Barn. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Dunelm | John Lewis | Pottery Barn | West Elm | Next | Hillarys | Habitat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.5% | 6.1% | 5% | 3.4% | 1.8% | 0.11% | <0.01% | <0.01% |
| Nov 2025 | 79.5% | 5.8% | 7.1% | 4.8% | 2.6% | 0.13% | 0.01% | <0.01% |
| Dec 2025 | 80.9% | 6% | 7.3% | 4% | 1.8% | 0.11% | <0.01% | <0.01% |
| Jan 2026 | 82.9% | 6.1% | 5% | 4.1% | 1.8% | 0.11% | 0.01% | <0.01% |
| Feb 2026 | 82.9% | 6.1% | 5% | 4.1% | 1.8% | 0.13% | 0.01% | <0.01% |
| Mar 2026 | 81.9% | 6% | 6% | 4% | 1.8% | 0.16% | 0.01% | <0.01% |
| Apr 2026 | 83.5% | 6.1% | 5% | 3.4% | 1.8% | 0.17% | <0.01% | <0.01% |
| May 2026 | 83.1% | 6.1% | 5% | 3.3% | 2.2% | 0.2% | <0.01% | <0.01% |
| Jun 2026 | 83.5% | 6.1% | 5% | 3.4% | 1.8% | 0.17% | <0.01% | <0.01% |
| Jul 2026 | 83.8% | 5% | 5% | 4.1% | 1.8% | 0.17% | <0.01% | <0.01% |
| Aug 2026 | 84.3% | 6.2% | 4.2% | 3.4% | 1.8% | 0.14% | 0.01% | <0.01% |
| Sep 2026 | 85.2% | 5.1% | 4.2% | 3.4% | 1.9% | 0.14% | 0.01% | <0.01% |
How has the John Lewis and Pottery Barn comparison changed over the last 12 months?
3 findings
- John Lewis was ahead of Pottery Barn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Lewis’ share of searches among curtain brands worldwide moved from 5% to 4.2%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among curtain brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for curtain brands worldwide in September 2026?
1 change
Estimated monthly branded searches for John Lewis worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using John Lewis’ and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Lewis
1 branded search term
- john lewis
Pottery Barn
1 branded search term
- pottery barn
Other head-to-heads among curtain brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.