Brandwave

How popular isQuince?

In September 2026, people searched for Quince by name about 403,000 times worldwide, a 46% increase from the previous year. These searches made up 31.8% of all global bed sheet brand searches, placing Quince second out of eight brands. When we asked both ChatGPT and Google AI Overviews about bed sheet brands, Quince appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Quince is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. SheridanShare of searches 37.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. QuinceShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BrooklinenShare of searches 13.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. The Company StoreShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Emma SleepShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top bed sheet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Quince is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brooklinen1st
  2. Quince2nd
  3. The Company Store3rd
  4. Parachute3rd
  5. Sheridan–
  6. Emma Sleep–
  7. Bed Threads–
  8. Slumberdown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooklinen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Company Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parachute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Threads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bed sheet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bed sheet brands compete with Quince?

Quince against bed sheet brands worldwide, by month

Share of searches by month for Sheridan, Quince, Brooklinen, The Company Store, Emma Sleep, Bed Threads. The figures are in the table below the chart.

View monthly share of searches table
MonthSheridanQuinceBrooklinenThe Company StoreEmma SleepBed ThreadsParachuteSlumberdown
Oct 202542.6%24.6%12.3%10%5.5%3%1.4%0.55%
Nov 202535.9%22.9%16.6%11.1%6.1%4.1%2.8%0.44%
Dec 202541.4%29.3%11.7%9.6%3.5%2.9%1.3%0.38%
Jan 202644.8%25.6%10.6%8.7%5.8%2.6%1.3%0.51%
Feb 202643.9%26.6%11.1%9.1%5%2.7%1.3%0.4%
Mar 202640.9%28%11.8%9.7%4.3%3.6%1.4%0.33%
Apr 202642.1%28.6%12.2%8.2%4.5%3%1.1%0.29%
May 202636.2%32%13.7%9.1%4.1%2.7%1.9%0.29%
Jun 202638.2%29.3%12.5%10.2%4.6%3.8%1.2%0.24%
Jul 202638.1%29.2%12.5%10.2%4.6%3.1%2.1%0.24%
Aug 202635%32.9%11.5%9.4%5.2%2.8%2.9%0.32%
Sep 202637.8%31.8%13.4%8.9%4%2.2%1.5%0.43%

  1. 1.Sheridan

    37.8%

    Held 1st. 466K estimated branded searches, +13.4% vs prior month. Share +2.8 points.

  2. 2.Quince

    31.8%

    Held 2nd. 392K estimated branded searches, +1.4% vs prior month. Share -1.2 points.

  3. 3.Brooklinen

    13.4%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  4. 4.The Company Store

    8.9%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Emma Sleep

    4%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  6. 6.Bed Threads

    2.2%

    Moved from 7th to 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  7. 7.Parachute

    1.5%

    Moved from 6th to 7th. 18.5K estimated branded searches, -44.9% vs prior month. Share -1.4 points.

  8. 8.Slumberdown

    0.43%

    Held 8th. 5.3K estimated branded searches, +39.5% vs prior month. Share +0.1 points.

Compare popularity between Quince and its closest rivals

Every comparison with Quince

65 comparisons

How has branded search demand for Quince changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 276K to 403K.
  • Across the 12 months ending September 2026, Quince’s share of searches among bed sheet brands worldwide increased from 24.6% to 31.8%.
  • Across the 12 months ending September 2026, Quince’s share of searches among bed sheet brands worldwide peaked at 32.9% in August 2026 and was lowest at 22.9% in November 2025.

How did search popularity change for bed sheet brands worldwide in September 2026?

6 changes

  1. In September 2026, Sheridan gained share of searches among bed sheet brands worldwide, from 35% to 37.8%.

  2. In September 2026, Brooklinen gained share of searches among bed sheet brands worldwide, from 11.5% to 13.4%.

  3. In September 2026, Parachute lost share of searches among bed sheet brands worldwide, from 2.9% to 1.5%.

  4. In September 2026, Quince lost share of searches among bed sheet brands worldwide, from 32.9% to 31.8%.

  5. In September 2026, Emma Sleep lost share of searches among bed sheet brands worldwide, from 5.2% to 4%.

  6. In September 2026, Bed Threads lost share of searches among bed sheet brands worldwide, from 2.8% to 2.2%.

How are Quince’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quince cashmere
  • quince clothing
  • quince maternity
  • quince silk pillowcase
  • quince.com

Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Quince compete?

Quince is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers11th of 130.42%Show ranking
Underwear brands4th of 121.9%Show ranking
Coats9th of 112.2%Show ranking
Bed sheet brands2nd of 831.8%Shown above
Duvet brands1st of 942.2%Show ranking
Duvet cover brands1st of 547.8%Show ranking
Bamboo sheets brands1st of 751.4%Show ranking
Maternity clothing brands9th of 132.1%Show ranking
Silk pillowcase brands5th of 103.7%Show ranking
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