Brandwave

How popular isQuince?

In September 2026, people searched for Quince by name about 403,000 times worldwide, a 46% increase from the previous year. These searches made up 51.4% of all global bamboo sheets brand searches, placing Quince first out of seven brands. When we asked both ChatGPT and Google AI Overviews about bamboo sheets brands, Quince appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Quince is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. QuinceShare of searches 51.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. BrooklinenShare of searches 21.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Cozy EarthShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. EcosaShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EttitudeShare of searches 0.71%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top bamboo sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Quince is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ettitude1st
  2. Luxome2nd
  3. Cozy Earth3rd
  4. Quince4th
  5. Brooklinen–
  6. Ecosa–
  7. Hush–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cozy Earth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ettitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luxome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hush0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bamboo sheets brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bamboo sheets brands compete with Quince?

Quince against bamboo sheets brands worldwide, by month

Share of searches by month for Quince, Brooklinen, Cozy Earth, Ecosa. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenCozy EarthEcosaEttitudeLuxomeHush
Oct 202539.6%19.9%29.6%8.9%0.97%0.97%0.02%
Nov 202532%23.1%34.6%8.5%0.93%0.93%0.02%
Dec 202543%17.2%31.4%6.3%0.84%1.3%0.02%
Jan 202643.4%18%26.8%9.9%0.88%1.1%0.02%
Feb 202646.3%19.3%23.7%8.7%0.95%1.2%0.02%
Mar 202648.2%20.4%20.4%9.1%0.82%1%0.03%
Apr 202648%20.5%20.5%9.2%0.82%1%0.03%
May 202648.9%20.9%20.9%7.7%0.69%0.84%0.02%
Jun 202648.8%20.9%17%11.4%0.84%1%0.04%
Jul 202649.9%21.4%17.4%9.6%0.85%0.85%0.03%
Aug 202655%19.2%15.6%8.6%0.77%0.77%0.02%
Sep 202651.4%21.6%17.7%7.9%0.71%0.71%0.02%

  1. 1.Quince

    51.4%

    Held 1st. 392K estimated branded searches, +1.4% vs prior month. Share -3.6 points.

  2. 2.Brooklinen

    21.6%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Cozy Earth

    17.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +2 points.

  4. 4.Ecosa

    7.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Ettitude

    0.71%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Luxome

    0.71%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Hush

    0.02%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Quince and its closest rivals

Every comparison with Quince

65 comparisons

How has branded search demand for Quince changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 276K to 403K.
  • Across the 12 months ending September 2026, Quince’s share of searches among bamboo sheets brands worldwide increased from 39.6% to 51.4%.
  • Across the 12 months ending September 2026, Quince’s share of searches among bamboo sheets brands worldwide peaked at 55% in August 2026 and was lowest at 32% in November 2025.

How did search popularity change for bamboo sheets brands worldwide in September 2026?

6 changes

  1. In September 2026, Brooklinen gained share of searches among bamboo sheets brands worldwide, from 19.2% to 21.6%.

  2. In September 2026, Cozy Earth gained share of searches among bamboo sheets brands worldwide, from 15.6% to 17.7%.

  3. In September 2026, Quince lost share of searches among bamboo sheets brands worldwide, from 55% to 51.4%.

  4. In September 2026, Ecosa lost share of searches among bamboo sheets brands worldwide, from 8.6% to 7.9%.

  5. Estimated monthly branded searches for Hush worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

  6. Estimated monthly branded searches for Ettitude worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Quince’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quince cashmere
  • quince clothing
  • quince maternity
  • quince silk pillowcase
  • quince.com

Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Quince compete?

Quince is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers11th of 130.42%Show ranking
Underwear brands4th of 121.9%Show ranking
Coats9th of 112.2%Show ranking
Bed sheet brands2nd of 831.8%Show ranking
Duvet brands1st of 942.2%Show ranking
Duvet cover brands1st of 547.8%Show ranking
Bamboo sheets brands1st of 751.4%Shown above
Maternity clothing brands9th of 132.1%Show ranking
Silk pillowcase brands5th of 103.7%Show ranking
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