Brandwave

How popular isQuince?

In September 2026, people searched for Quince by name about 403,000 times worldwide, a 46% increase from the previous year. These searches made up 47.8% of all global duvet cover brand searches, placing Quince first out of five brands. When we asked both ChatGPT and Google AI Overviews about duvet cover brands, Quince appeared in all answers and was the joint most recommended of the five.

Search and AI answers in September 2026

Quince is the most searched of 5 competitors and the joint most recommended in AI answers.

  1. QuinceShare of searches 47.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BrooklinenShare of searches 20.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Cozy EarthShare of searches 16.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. The Company StoreShare of searches 13.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. ParachuteShare of searches 2.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top duvet cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Quince appeared in all four answers. Quince is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quince1st
  2. Brooklinen1st
  3. Parachute3rd
  4. The Company Store4th
  5. Cozy Earth5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Parachute4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brooklinen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Company Store2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cozy Earth1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about duvet cover brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which duvet cover brands compete with Quince?

Quince against duvet cover brands worldwide, by month

Share of searches by month for Quince, Brooklinen, Cozy Earth, The Company Store, Parachute. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenCozy EarthThe Company StoreParachute
Oct 202536.9%18.5%27.5%15.1%2%
Nov 202529.7%21.5%32.1%14.4%2.4%
Dec 202540%16%29.2%13.1%1.8%
Jan 202641.4%17.2%25.6%14%1.9%
Feb 202643.2%18%22.1%14.8%2%
Mar 202644.7%18.9%18.9%15.4%2.1%
Apr 202645.9%19.6%19.6%13.1%1.8%
May 202645.5%19.5%19.5%13%2.6%
Jun 202646.2%19.8%16.1%16.1%1.8%
Jul 202645.5%19.5%15.9%15.9%3.2%
Aug 202649.9%17.4%14.2%14.2%4.3%
Sep 202647.8%20.1%16.5%13.4%2.2%

  1. 1.Quince

    47.8%

    Held 1st. 392K estimated branded searches, +1.4% vs prior month. Share -2.1 points.

  2. 2.Brooklinen

    20.1%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  3. 3.Cozy Earth

    16.5%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +2.3 points.

  4. 4.The Company Store

    13.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Parachute

    2.2%

    Held 5th. 18.1K estimated branded searches, -45.3% vs prior month. Share -2.1 points.

Compare popularity between Quince and its closest rivals

Every comparison with Quince

65 comparisons

How has branded search demand for Quince changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 276K to 403K.
  • Across the 12 months ending September 2026, Quince’s share of searches among duvet cover brands worldwide increased from 36.9% to 47.8%.
  • Across the 12 months ending September 2026, Quince’s share of searches among duvet cover brands worldwide peaked at 49.9% in August 2026 and was lowest at 29.7% in November 2025.

How did search popularity change for duvet cover brands worldwide in September 2026?

5 changes

  1. In September 2026, Brooklinen gained share of searches among duvet cover brands worldwide, from 17.4% to 20.1%.

  2. In September 2026, Cozy Earth gained share of searches among duvet cover brands worldwide, from 14.2% to 16.5%.

  3. In September 2026, Quince lost share of searches among duvet cover brands worldwide, from 49.9% to 47.8%.

  4. In September 2026, Parachute lost share of searches among duvet cover brands worldwide, from 4.3% to 2.2%.

  5. In September 2026, The Company Store lost share of searches among duvet cover brands worldwide, from 14.2% to 13.4%.

How are Quince’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quince cashmere
  • quince clothing
  • quince maternity
  • quince silk pillowcase
  • quince.com

Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Quince compete?

Quince is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers11th of 130.42%Show ranking
Underwear brands4th of 121.9%Show ranking
Coats9th of 112.2%Show ranking
Bed sheet brands2nd of 831.8%Show ranking
Duvet brands1st of 942.2%Show ranking
Duvet cover brands1st of 547.8%Shown above
Bamboo sheets brands1st of 751.4%Show ranking
Maternity clothing brands9th of 132.1%Show ranking
Silk pillowcase brands5th of 103.7%Show ranking
Creator with pink hair and a pink jacket

Is Quince your brand?

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