Brandwave

Mulberry Park Silks vs Quince:Which is more popular?

In September 2026, Quince had more branded searches than Mulberry Park Silks among silk pillowcase brands worldwide. Quince had about 2,400 branded searches, while Mulberry Park Silks had 1,000. Quince made up 3.7% of all silk pillowcase brand searches we track, and Mulberry Park Silks accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about silk pillowcase brands, Quince appeared in four of the five answers and Mulberry Park Silks in one. Quince was mentioned before Mulberry Park Silks in every answer that named either.

Among silk pillowcase brands worldwide in September 2026

Who do people search for more?

Quince, about 2 searches for every 1 for Mulberry Park Silks

Quince 2.4K searchesMulberry Park Silks 1K searches

Who does AI mention more?

Quince, mentioned in 4 of 5 answers, Mulberry Park Silks in 1

Quince in 4 of 5Mulberry Park Silks in 1 of 5

Who does AI recommend more?

Quince, named ahead of Mulberry Park Silks in 4 of 4 answers

Quince first in 4Mulberry Park Silks never first

Follow Mulberry Park Silks vs Quince and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top silk pillowcase brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mulberry Park Silks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quince was listed before Mulberry Park Silks in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fishers Finery1st
  2. Quince2nd
  3. Slip3rd
  4. Blissy4th
  5. Brooklinen5th
  6. LilySilk6th
  7. Mulberry Park Silks7th
  8. Kitsch–
  9. ZimaSilk–
  10. Alaska Bear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blissy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fishers Finery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mulberry Park Silks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LilySilk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZimaSilk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alaska Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about silk pillowcase brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Mulberry Park Silks or Quince more popular in search?

This chart shows how often people search Google for Mulberry Park Silks and Quince by name. Each line represents a brand's share of searches for all ten silk pillowcase brands we track, month by month, from English-language searches worldwide.

Mulberry Park Silks and Quince among silk pillowcase brands worldwide, by month

Share of searches by month for Quince, Mulberry Park Silks. The figures are in the table below the chart.

View monthly share of searches table
MonthBlissySlipKitschFishers FineryQuinceMulberry Park SilksLilySilkZimaSilkBrooklinenAlaska Bear
Oct 202577.6%8.5%3.7%3.1%2.1%1.3%1.3%1.3%0.76%0.34%
Nov 202575%9.2%5%3.3%3.3%0.99%0.99%0.81%1.2%0.2%
Dec 202571.7%9.6%6.4%4.3%2.3%1.3%1.9%0.85%1.3%0.26%
Jan 202666.7%13.4%4.9%4%4.9%1.8%1.4%1.4%1.1%0.35%
Feb 202658.3%23.3%5.7%3.1%3.1%1.3%1.1%1.3%2.5%0.34%
Mar 202667.8%13.1%5.8%3.8%3.2%2.1%1.2%1.7%0.78%0.42%
Apr 202664.6%15.3%6.8%3.7%3.7%2%1.4%1.5%0.74%0.32%
May 202658.9%13.9%13.9%3.4%4.1%1.8%1.4%1.4%0.83%0.37%
Jun 202655.3%12.1%18.1%3.6%5.4%1.5%1.3%1.5%0.88%0.39%
Jul 202649.7%11.7%21.5%2.8%9.6%1.2%1%1.2%0.85%0.31%
Aug 202658.5%8.5%15.7%3.8%8.5%1.7%1.1%1.3%0.62%0.27%
Sep 202669.2%10.1%8.3%3.7%3.7%1.5%1.3%1.3%0.6%0.26%

How has the Mulberry Park Silks and Quince comparison changed over the last 12 months?

3 findings

How did search popularity change for silk pillowcase brands worldwide in September 2026?

2 changes

  1. In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches.

  2. In September 2026, Quince lost share of searches among silk pillowcase brands worldwide, from 8.5% to 3.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mulberry Park Silks’ and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mulberry Park Silks

1 branded search term

  • mulberry park silks

Quince

1 branded search term

  • quince silk pillowcase

How the Brand Demand Index is measured

Other head-to-heads among silk pillowcase brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free