Cozy Earth vs Quince:Which is more popular?
In September 2026, Quince had more branded searches than Cozy Earth among duvet cover brands worldwide. Quince had about 392,000 branded searches, while Cozy Earth had 135,000. Quince made up 47.8% of all duvet cover brand searches we track, and Cozy Earth accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about duvet cover brands, Quince appeared in all four answers and Cozy Earth in one. Quince was mentioned before Cozy Earth in every answer.
Who do people search for more?
Quince, about 3 searches for every 1 for Cozy Earth
Who does AI mention more?
Quince, mentioned in every answer we collected
Who does AI recommend more?
Quince, named ahead of Cozy Earth in every answer
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Top duvet cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Quince appeared in all four answers. Cozy Earth was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Quince was listed before Cozy Earth in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Quince1st
Brooklinen1st
Parachute3rd
The Company Store4th
Cozy Earth5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Quince4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Parachute4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brooklinen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Company Store2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cozy Earth1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about duvet cover brands
4 answers
Asked ChatGPT
“Which duvet cover brand should I buy?”
Asked ChatGPT
“What are the best duvet cover brands?”
Asked ChatGPT
“What's the best duvet cover brand for a bedroom refresh?”
Searched Google, AI Overview
“cotton duvet cover”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“linen duvet cover”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cozy Earth or Quince more popular in search?
This chart shows how often people search Google for Cozy Earth and Quince by name. Each line represents a brand's share of searches for all five duvet cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quince, Cozy Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quince | Brooklinen | Cozy Earth | The Company Store | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 18.5% | 27.5% | 15.1% | 2% |
| Nov 2025 | 29.7% | 21.5% | 32.1% | 14.4% | 2.4% |
| Dec 2025 | 40% | 16% | 29.2% | 13.1% | 1.8% |
| Jan 2026 | 41.4% | 17.2% | 25.6% | 14% | 1.9% |
| Feb 2026 | 43.2% | 18% | 22.1% | 14.8% | 2% |
| Mar 2026 | 44.7% | 18.9% | 18.9% | 15.4% | 2.1% |
| Apr 2026 | 45.9% | 19.6% | 19.6% | 13.1% | 1.8% |
| May 2026 | 45.5% | 19.5% | 19.5% | 13% | 2.6% |
| Jun 2026 | 46.2% | 19.8% | 16.1% | 16.1% | 1.8% |
| Jul 2026 | 45.5% | 19.5% | 15.9% | 15.9% | 3.2% |
| Aug 2026 | 49.9% | 17.4% | 14.2% | 14.2% | 4.3% |
| Sep 2026 | 47.8% | 20.1% | 16.5% | 13.4% | 2.2% |
How has the Cozy Earth and Quince comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Cozy Earth took it in November 2025, Quince took it in December 2025.
- Across the 12 months ending September 2026, Cozy Earth’s share of searches among duvet cover brands worldwide moved from 27.5% to 16.5%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 12 months ending September 2026, Quince’s share of searches among duvet cover brands worldwide moved from 36.9% to 47.8%, and its estimated monthly branded searches moved from 269K to 392K.
How did search popularity change for duvet cover brands worldwide in September 2026?
2 changes
In September 2026, Cozy Earth gained share of searches among duvet cover brands worldwide, from 14.2% to 16.5%.
In September 2026, Quince lost share of searches among duvet cover brands worldwide, from 49.9% to 47.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cozy Earth’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cozy Earth
1 branded search term
- cozy earth
Quince
3 branded search terms
- quince cashmere
- quince clothing
- quince.com
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