Quince vs Silentnight:Which is searched more?
In September 2026, Quince had more branded searches than Silentnight among duvet brands worldwide. Quince had about 392,000 branded searches, while Silentnight had 74,000. Quince made up 42.2% of all duvet brand searches we track, and Silentnight accounted for 8%. These are worldwide searches for English-language branded terms.
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Is Quince or Silentnight more popular in search?
Compare the duvet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Quince, Silentnight. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quince | Brooklinen | Boll & Branch | The Company Store | Silentnight | Emma Sleep | Slumberdown | Simba | Parachute |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 16.2% | 12.3% | 13.2% | 16.2% | 7.7% | 0.95% | 0.97% | 0.09% |
| Nov 2025 | 24.1% | 17.4% | 12.7% | 11.7% | 26% | 6.7% | 0.57% | 0.7% | 0.07% |
| Dec 2025 | 21.4% | 8.5% | 7.9% | 7% | 51.7% | 2.7% | 0.36% | 0.34% | 0.05% |
| Jan 2026 | 34.8% | 14.4% | 11% | 11.8% | 17.6% | 8.3% | 0.95% | 1.1% | 0.08% |
| Feb 2026 | 37.6% | 15.7% | 11.7% | 12.9% | 12.9% | 7.5% | 0.8% | 0.94% | 0.07% |
| Mar 2026 | 38% | 16.1% | 14.3% | 13.1% | 10.8% | 6.3% | 0.64% | 0.79% | 0.07% |
| Apr 2026 | 40.5% | 17.3% | 12.9% | 11.6% | 9.5% | 6.8% | 0.58% | 0.85% | 0.06% |
| May 2026 | 41% | 17.6% | 13.3% | 11.7% | 9.6% | 5.7% | 0.51% | 0.57% | 0.08% |
| Jun 2026 | 39.2% | 16.8% | 14.9% | 13.7% | 7.5% | 6.7% | 0.45% | 0.67% | 0.06% |
| Jul 2026 | 38.5% | 16.5% | 14.9% | 13.4% | 9% | 6.6% | 0.51% | 0.54% | 0.07% |
| Aug 2026 | 43.5% | 15.2% | 11.5% | 12.4% | 8.3% | 7.7% | 0.64% | 0.61% | 0.08% |
| Sep 2026 | 42.2% | 17.8% | 13.1% | 11.8% | 8% | 5.6% | 0.78% | 0.58% | 0.08% |
How has the Quince and Silentnight comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Silentnight took it in November 2025, Quince took it in January 2026.
- Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide moved from 32.3% to 42.2%, and its estimated monthly branded searches moved from 269K to 392K.
- Across the 12 months ending September 2026, Silentnight’s share of searches among duvet brands worldwide moved from 16.2% to 8%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for duvet brands worldwide in September 2026?
2 changes
In September 2026, Quince lost share of searches among duvet brands worldwide, from 43.5% to 42.2%.
Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Quince’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quince
3 branded search terms
- quince cashmere
- quince clothing
- quince.com
Silentnight
1 branded search term
- silentnight
Other head-to-heads among duvet brands
Quince vs Brooklinen: compare search popularity
Quince vs Boll & Branch: compare search popularity
Quince vs The Company Store: compare search popularity- Brooklinen vs Boll & Branch: compare search popularity
- Brooklinen vs The Company Store: compare search popularity
- Brooklinen vs Silentnight: compare search popularity
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